List of top 100 Beauty Influencers in USA (2025) are:-
1. @pautips
7.9M Followers
Engagement Rate: 0.39%
Avg Reel Plays: 453K
Avg
Likes: 30.9K
Likes: 30.9K
Male Audience: 9.50%
Female Audience: 90.50%
2. @iluvsarahii
6.7M Followers
Engagement Rate: 0.57%
Avg Reel Plays: 528.8K
Avg
Likes: 38.2K
Likes: 38.2K
Male Audience: 3.42%
Female Audience: 96.58%
3. @annaazerli
6.7M Followers
Engagement Rate: 0.44%
Avg Reel Plays: 40.3K
Avg
Likes: 29.6K
Likes: 29.6K
Male Audience: 73.20%
Female Audience: 26.80%
4. @kaylanicolejones
6.5M Followers
Engagement Rate: 1.14%
Avg Reel Plays: 1M
Avg
Likes: 74.1K
Likes: 74.1K
Male Audience: 14.12%
Female Audience: 85.88%
5. @iskra
5.4M Followers
Engagement Rate: 0.18%
Avg Reel Plays: 417K
Avg
Likes: 9.7K
Likes: 9.7K
Male Audience: 35.59%
Female Audience: 64.41%
6. @emilysears
5.2M Followers
Engagement Rate: 0.23%
Avg Reel Plays: 219.9K
Avg
Likes: 12.1K
Likes: 12.1K
Male Audience: 88.69%
Female Audience: 11.31%
7. @tonyabeauty
4.2M Followers
Engagement Rate: 0.04%
Avg Reel Plays: 15.9K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 25.82%
Female Audience: 74.18%
8. @sadaf_beauty
4M Followers
Engagement Rate: 3.94%
Avg Reel Plays: 2.9M
Avg
Likes: 157.6K
Likes: 157.6K
Male Audience: 6.06%
Female Audience: 93.94%
9. @mysashaofficial
3.7M Followers
Engagement Rate: 6.38%
Avg Reel Plays: 404.4K
Avg
Likes: 235.9K
Likes: 235.9K
Male Audience: 59.94%
Female Audience: 40.06%
10. @sandraciresart
3.5M Followers
Engagement Rate: 0.76%
Avg Reel Plays: 779.2K
Avg
Likes: 26.6K
Likes: 26.6K
Male Audience: 7.43%
Female Audience: 92.57%
11. @luyah
3.4M Followers
Engagement Rate: 0.24%
Avg Reel Plays: 123K
Avg
Likes: 8.2K
Likes: 8.2K
Male Audience: 89.21%
Female Audience: 10.79%
12. @danielalegarda
3.3M Followers
Engagement Rate: 3.28%
Avg Reel Plays: 0
Avg
Likes: 108.3K
Likes: 108.3K
Male Audience: 13.84%
Female Audience: 86.16%
13. @emilydidonato
2.9M Followers
Engagement Rate: 0.13%
Avg Reel Plays: 204.9K
Avg
Likes: 3.8K
Likes: 3.8K
Male Audience: 24.61%
Female Audience: 75.39%
14. @dressyourface
2.9M Followers
Engagement Rate: 0.58%
Avg Reel Plays: 220.7K
Avg
Likes: 16.7K
Likes: 16.7K
Male Audience: 3.63%
Female Audience: 96.37%
15. @jomarigoyso
2.8M Followers
Engagement Rate: 0.20%
Avg Reel Plays: 275.5K
Avg
Likes: 5.7K
Likes: 5.7K
Male Audience: 10.29%
Female Audience: 89.71%
16. @chrishanxoxo
2.8M Followers
Engagement Rate: 2.14%
Avg Reel Plays: 725K
Avg
Likes: 59.8K
Likes: 59.8K
Male Audience: 32.62%
Female Audience: 67.38%
17. @thejacobbertrand
2.8M Followers
Engagement Rate: 6.84%
Avg Reel Plays: 1.5M
Avg
Likes: 191.5K
Likes: 191.5K
Male Audience: 29.02%
Female Audience: 70.98%
18. @stanijadobrojevic
2.4M Followers
Engagement Rate: 1.27%
Avg Reel Plays: 239.1K
Avg
Likes: 30.6K
Likes: 30.6K
Male Audience: 59.75%
Female Audience: 40.25%
19. @ainsley
2.4M Followers
Engagement Rate: 0.49%
Avg Reel Plays: 339.2K
Avg
Likes: 11.8K
Likes: 11.8K
Male Audience: 55.33%
Female Audience: 44.67%
20. @christendominique
2.3M Followers
Engagement Rate: 0.16%
Avg Reel Plays: 351.2K
Avg
Likes: 3.6K
Likes: 3.6K
Male Audience: 4.14%
Female Audience: 95.86%
21. @raydiaz
2.3M Followers
Engagement Rate: 1.43%
Avg Reel Plays: 176.1K
Avg
Likes: 32.9K
Likes: 32.9K
Male Audience: 37.95%
Female Audience: 62.05%
22. @kathleenlights
2.1M Followers
Engagement Rate: 0.39%
Avg Reel Plays: 241.1K
Avg
Likes: 8.1K
Likes: 8.1K
Male Audience: 2.25%
Female Audience: 97.75%
23. @eden__levine
2M Followers
Engagement Rate: 0.86%
Avg Reel Plays: 0
Avg
Likes: 17.2K
Likes: 17.2K
Male Audience: 91.03%
Female Audience: 8.97%
24. @aaliyahjay
2M Followers
Engagement Rate: 2.00%
Avg Reel Plays: 300.7K
Avg
Likes: 40.1K
Likes: 40.1K
Male Audience: 7.02%
Female Audience: 92.98%
25. @kennelly_m
2M Followers
Engagement Rate: 0.18%
Avg Reel Plays: 85.9K
Avg
Likes: 3.7K
Likes: 3.7K
Male Audience: 6.27%
Female Audience: 93.73%
26. @emmycombss
2M Followers
Engagement Rate: 1.46%
Avg Reel Plays: 389K
Avg
Likes: 29.2K
Likes: 29.2K
Male Audience: 7.77%
Female Audience: 92.23%
27. @gianninagibelli
2M Followers
Engagement Rate: 1.17%
Avg Reel Plays: 471.6K
Avg
Likes: 23.4K
Likes: 23.4K
Male Audience: 6.40%
Female Audience: 93.60%
28. @sophiehannah
1.8M Followers
Engagement Rate: 0.89%
Avg Reel Plays: 377.3K
Avg
Likes: 16K
Likes: 16K
Male Audience: 4.74%
Female Audience: 95.26%
29. @nicoleguerriero
1.7M Followers
Engagement Rate: 0.72%
Avg Reel Plays: 286.3K
Avg
Likes: 12.2K
Likes: 12.2K
Male Audience: 6.46%
Female Audience: 93.54%
30. @sonia_barbie_tucker
1.7M Followers
Engagement Rate: 0.96%
Avg Reel Plays: 57.4K
Avg
Likes: 16.3K
Likes: 16.3K
Male Audience: 38.79%
Female Audience: 61.21%
31. @radi_budyounova
1.7M Followers
Engagement Rate: 2.97%
Avg Reel Plays: 76.6K
Avg
Likes: 50.5K
Likes: 50.5K
Male Audience: 37.31%
Female Audience: 62.69%
32. @derekblasberg
1.7M Followers
Engagement Rate: 0.48%
Avg Reel Plays: 132.6K
Avg
Likes: 8.1K
Likes: 8.1K
Male Audience: 22.70%
Female Audience: 77.30%
33. @alejandradivo
1.6M Followers
Engagement Rate: 2.10%
Avg Reel Plays: 124.5K
Avg
Likes: 33.6K
Likes: 33.6K
Male Audience: 52.77%
Female Audience: 47.23%
34. @brittanyxavier
1.6M Followers
Engagement Rate: 0.07%
Avg Reel Plays: 124.2K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 7.39%
Female Audience: 92.61%
35. @metejnica
1.6M Followers
Engagement Rate: 1.56%
Avg Reel Plays: 101.2K
Avg
Likes: 24.9K
Likes: 24.9K
Male Audience: 43.38%
Female Audience: 56.62%
36. @curvygirlteam
1.5M Followers
Engagement Rate: 0.42%
Avg Reel Plays: 183.8K
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 90.92%
Female Audience: 9.08%
37. @sachrad
1.5M Followers
Engagement Rate: 1.57%
Avg Reel Plays: 25.9K
Avg
Likes: 23.6K
Likes: 23.6K
Male Audience: 18.52%
Female Audience: 81.48%
38. @martamielczarskaa
1.4M Followers
Engagement Rate: 0.97%
Avg Reel Plays: 208.6K
Avg
Likes: 13.6K
Likes: 13.6K
Male Audience: 75.47%
Female Audience: 24.53%
39. @victorialyn
1.4M Followers
Engagement Rate: 0.36%
Avg Reel Plays: 176.6K
Avg
Likes: 5K
Likes: 5K
Male Audience: 3.99%
Female Audience: 96.01%
40. @jonathankmonroe
1.4M Followers
Engagement Rate: 0.81%
Avg Reel Plays: 444.4K
Avg
Likes: 11.3K
Likes: 11.3K
Male Audience: 15.77%
Female Audience: 84.23%
41. @hubs.life_
1.4M Followers
Engagement Rate: 1.02%
Avg Reel Plays: 541.5K
Avg
Likes: 14.3K
Likes: 14.3K
Male Audience: 47.07%
Female Audience: 52.93%
42. @sarahesri
1.4M Followers
Engagement Rate: 2.16%
Avg Reel Plays: 1.1M
Avg
Likes: 30.3K
Likes: 30.3K
Male Audience: 42.81%
Female Audience: 57.19%
43. @iamtarawallace
1.4M Followers
Engagement Rate: 0.30%
Avg Reel Plays: 51.2K
Avg
Likes: 4.2K
Likes: 4.2K
Male Audience: 14.28%
Female Audience: 85.72%
44. @missroyaltybrown
1.3M Followers
Engagement Rate: 1.82%
Avg Reel Plays: 503.6K
Avg
Likes: 23.6K
Likes: 23.6K
Male Audience: 15.22%
Female Audience: 84.78%
45. @briannaamor
1.2M Followers
Engagement Rate: 0.53%
Avg Reel Plays: 59.2K
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 83.48%
Female Audience: 16.52%
46. @monicamonroexo
1.2M Followers
Engagement Rate: 0.84%
Avg Reel Plays: 56.2K
Avg
Likes: 10.1K
Likes: 10.1K
Male Audience: 91.10%
Female Audience: 8.90%
47. @mac_daddyy
1.2M Followers
Engagement Rate: 4.18%
Avg Reel Plays: 0
Avg
Likes: 50.2K
Likes: 50.2K
Male Audience: 9.81%
Female Audience: 90.19%
48. @evettexo
1.2M Followers
Engagement Rate: 0.79%
Avg Reel Plays: 337.1K
Avg
Likes: 9.5K
Likes: 9.5K
Male Audience: 3.33%
Female Audience: 96.67%
49. @backyardresin
1.2M Followers
Engagement Rate: 0.47%
Avg Reel Plays: 318.1K
Avg
Likes: 5.6K
Likes: 5.6K
Male Audience: 67.61%
Female Audience: 32.39%
50. @peachyqueenblog
1.2M Followers
Engagement Rate: 0.01%
Avg Reel Plays: 9.7K
Avg
Likes: 113
Likes: 113
Male Audience: 5.57%
Female Audience: 94.43%
51. @heartandsoulbyallynicole
1.2M Followers
Engagement Rate: 1.82%
Avg Reel Plays: 510.8K
Avg
Likes: 21.9K
Likes: 21.9K
Male Audience: 5.06%
Female Audience: 94.94%
52. @sollpenamakeup
1.2M Followers
Engagement Rate: 0.71%
Avg Reel Plays: 203.7K
Avg
Likes: 8.5K
Likes: 8.5K
Male Audience: 4.40%
Female Audience: 95.60%
53. @kissedbyken
1.1M Followers
Engagement Rate: 2.00%
Avg Reel Plays: 0
Avg
Likes: 22K
Likes: 22K
Male Audience: 89.05%
Female Audience: 10.95%
54. @nicolconcilio
1.1M Followers
Engagement Rate: 0.21%
Avg Reel Plays: 88.9K
Avg
Likes: 2.3K
Likes: 2.3K
Male Audience: 3.39%
Female Audience: 96.61%
55. @luciagracevolpicelli
1.1M Followers
Engagement Rate: 0.10%
Avg Reel Plays: 22.4K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 51.13%
Female Audience: 48.87%
56. @lisa_opie
1.1M Followers
Engagement Rate: 1.04%
Avg Reel Plays: 81.4K
Avg
Likes: 11.4K
Likes: 11.4K
Male Audience: 27.13%
Female Audience: 72.87%
57. @gylianmakeup
1.1M Followers
Engagement Rate: 0.33%
Avg Reel Plays: 132K
Avg
Likes: 3.6K
Likes: 3.6K
Male Audience: 8.13%
Female Audience: 91.87%
58. @_sadey
1.1M Followers
Engagement Rate: 4.15%
Avg Reel Plays: 101.4K
Avg
Likes: 45.6K
Likes: 45.6K
Male Audience: 76.29%
Female Audience: 23.71%
59. @meredith_hudkins
1.1M Followers
Engagement Rate: 0.07%
Avg Reel Plays: 95.3K
Avg
Likes: 738
Likes: 738
Male Audience: 2.52%
Female Audience: 97.48%
60. @vanenavarrotv
1.1M Followers
Engagement Rate: 0.47%
Avg Reel Plays: 143K
Avg
Likes: 5.2K
Likes: 5.2K
Male Audience: 29.82%
Female Audience: 70.18%
61. @ira_blanc
1.1M Followers
Engagement Rate: 1.24%
Avg Reel Plays: 70.2K
Avg
Likes: 13.6K
Likes: 13.6K
Male Audience: 3.03%
Female Audience: 96.97%
62. @chantel_j_
1.1M Followers
Engagement Rate: 0.35%
Avg Reel Plays: 331.2K
Avg
Likes: 3.9K
Likes: 3.9K
Male Audience: 10.99%
Female Audience: 89.01%
63. @definitionsofbeauties
1.1M Followers
Engagement Rate: 0.02%
Avg Reel Plays: 5.6K
Avg
Likes: 172
Likes: 172
Male Audience: 91.48%
Female Audience: 8.52%
64. @mimi
1.1M Followers
Engagement Rate: 1.35%
Avg Reel Plays: 328.7K
Avg
Likes: 14.9K
Likes: 14.9K
Male Audience: 6.82%
Female Audience: 93.18%
65. @hairpost
1M Followers
Engagement Rate: 0.02%
Avg Reel Plays: 64K
Avg
Likes: 192
Likes: 192
Male Audience: 4.01%
Female Audience: 95.99%
66. @danessa_myricks
1M Followers
Engagement Rate: 0.38%
Avg Reel Plays: 91.7K
Avg
Likes: 3.8K
Likes: 3.8K
Male Audience: 8.71%
Female Audience: 91.29%
67. @thecurvofficial
1M Followers
Engagement Rate: 0.27%
Avg Reel Plays: 78.9K
Avg
Likes: 2.7K
Likes: 2.7K
Male Audience: 91.56%
Female Audience: 8.44%
68. @sachafierce_
1M Followers
Engagement Rate: 3.11%
Avg Reel Plays: 203.5K
Avg
Likes: 31.1K
Likes: 31.1K
Male Audience: 10.60%
Female Audience: 89.40%
69. @mollybsims
1M Followers
Engagement Rate: 0.65%
Avg Reel Plays: 284.5K
Avg
Likes: 6.5K
Likes: 6.5K
Male Audience: 16.21%
Female Audience: 83.79%
70. @roseoftheeast
1M Followers
Engagement Rate: 0.43%
Avg Reel Plays: 0
Avg
Likes: 4.3K
Likes: 4.3K
Male Audience: 63.63%
Female Audience: 36.37%
71. @megadams32
1M Followers
Engagement Rate: 2.25%
Avg Reel Plays: 86.8K
Avg
Likes: 22.5K
Likes: 22.5K
Male Audience: 18.14%
Female Audience: 81.86%
72. @finergyglobal1
946.6K Followers
Engagement Rate: 10.26%
Avg Reel Plays: 101.9K
Avg
Likes: 97.1K
Likes: 97.1K
Male Audience: 47.43%
Female Audience: 52.57%
73. @myranimay
943K Followers
Engagement Rate: 2.16%
Avg Reel Plays: 237.2K
Avg
Likes: 20.4K
Likes: 20.4K
Male Audience: 46.22%
Female Audience: 53.78%
74. @doranellyspatton
918.1K Followers
Engagement Rate: 0.35%
Avg Reel Plays: 147.6K
Avg
Likes: 3.2K
Likes: 3.2K
Male Audience: 5.11%
Female Audience: 94.89%
75. @jaylabrenae
917.2K Followers
Engagement Rate: 7.02%
Avg Reel Plays: 564.7K
Avg
Likes: 64.4K
Likes: 64.4K
Male Audience: 9.73%
Female Audience: 90.27%
76. @sophieeturner
913.5K Followers
Engagement Rate: 0.07%
Avg Reel Plays: 11.6K
Avg
Likes: 667
Likes: 667
Male Audience: 84.39%
Female Audience: 15.61%
77. @allisondillett
901K Followers
Engagement Rate: 0.04%
Avg Reel Plays: 52.5K
Avg
Likes: 321
Likes: 321
Male Audience: 49.74%
Female Audience: 50.26%
78. @madinashrienzada
891.2K Followers
Engagement Rate: 1.81%
Avg Reel Plays: 296K
Avg
Likes: 16.1K
Likes: 16.1K
Male Audience: 4.07%
Female Audience: 95.93%
79. @klemtalabi
854.7K Followers
Engagement Rate: 1.30%
Avg Reel Plays: 8.4K
Avg
Likes: 11.1K
Likes: 11.1K
Male Audience: 67.42%
Female Audience: 32.58%
80. @mskristine
854.2K Followers
Engagement Rate: 1.87%
Avg Reel Plays: 170.1K
Avg
Likes: 16K
Likes: 16K
Male Audience: 19.48%
Female Audience: 80.52%
81. @taryndelaniesmith
850.8K Followers
Engagement Rate: 3.27%
Avg Reel Plays: 577.2K
Avg
Likes: 27.8K
Likes: 27.8K
Male Audience: 8.17%
Female Audience: 91.83%
82. @miami.lifestyle_
839.8K Followers
Engagement Rate: 0.65%
Avg Reel Plays: 5.1K
Avg
Likes: 5.5K
Likes: 5.5K
Male Audience: 64.71%
Female Audience: 35.29%
83. @marooshk
839.6K Followers
Engagement Rate: 2.85%
Avg Reel Plays: 0
Avg
Likes: 23.9K
Likes: 23.9K
Male Audience: 72.79%
Female Audience: 27.21%
84. @es_jenny_solares
838K Followers
Engagement Rate: 1.89%
Avg Reel Plays: 194.8K
Avg
Likes: 15.8K
Likes: 15.8K
Male Audience: 5.58%
Female Audience: 94.42%
85. @aditioberoimalhotra
834.2K Followers
Engagement Rate: 1.49%
Avg Reel Plays: 101.4K
Avg
Likes: 12.4K
Likes: 12.4K
Male Audience: 39.05%
Female Audience: 60.95%
86. @marielena
822.2K Followers
Engagement Rate: 0.39%
Avg Reel Plays: 60K
Avg
Likes: 3.2K
Likes: 3.2K
Male Audience: 24.76%
Female Audience: 75.24%
87. @maryamnyc
822.2K Followers
Engagement Rate: 0.13%
Avg Reel Plays: 31.5K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 3.62%
Female Audience: 96.38%
88. @spanglishfashion
803.4K Followers
Engagement Rate: 1.93%
Avg Reel Plays: 68.3K
Avg
Likes: 15.5K
Likes: 15.5K
Male Audience: 11.39%
Female Audience: 88.61%
89. @andreeagaul
793.9K Followers
Engagement Rate: 0.04%
Avg Reel Plays: 15.1K
Avg
Likes: 339
Likes: 339
Male Audience: 72.46%
Female Audience: 27.54%
90. @elboribarber
793.4K Followers
Engagement Rate: 0.34%
Avg Reel Plays: 99.2K
Avg
Likes: 2.7K
Likes: 2.7K
Male Audience: 84.75%
Female Audience: 15.25%
91. @lisa.beautify
793.1K Followers
Engagement Rate: 0.23%
Avg Reel Plays: 116.9K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 6.81%
Female Audience: 93.19%
92. @he1iya
792K Followers
Engagement Rate: 6.30%
Avg Reel Plays: 521.6K
Avg
Likes: 49.9K
Likes: 49.9K
Male Audience: 27.76%
Female Audience: 72.24%
93. @heatherkarra_
786.3K Followers
Engagement Rate: 0.59%
Avg Reel Plays: 241.6K
Avg
Likes: 4.6K
Likes: 4.6K
Male Audience: 16.42%
Female Audience: 83.58%
94. @slay__divas
784.4K Followers
Engagement Rate: 0.27%
Avg Reel Plays: 18K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 92.76%
Female Audience: 7.24%
95. @drcharlesmd
779.4K Followers
Engagement Rate: 0.17%
Avg Reel Plays: 70.5K
Avg
Likes: 1.3K
Likes: 1.3K
Male Audience: 21.48%
Female Audience: 78.52%
96. @jennakaey
774.2K Followers
Engagement Rate: 1.51%
Avg Reel Plays: 0
Avg
Likes: 11.7K
Likes: 11.7K
Male Audience: 89.16%
Female Audience: 10.84%
97. @tcpenny
758.7K Followers
Engagement Rate: 2.40%
Avg Reel Plays: 201.1K
Avg
Likes: 18.2K
Likes: 18.2K
Male Audience: 4.97%
Female Audience: 95.03%
98. @maimodel
757.9K Followers
Engagement Rate: 2.86%
Avg Reel Plays: 146.4K
Avg
Likes: 21.7K
Likes: 21.7K
Male Audience: 62.56%
Female Audience: 37.44%
99. @mrsguptasquared
757.5K Followers
Engagement Rate: 1.33%
Avg Reel Plays: 11K
Avg
Likes: 10.1K
Likes: 10.1K
Male Audience: 14.97%
Female Audience: 85.03%
100. @xo.rachelpitzel
757.4K Followers
Engagement Rate: 4.86%
Avg Reel Plays: 126.7K
Avg
Likes: 36.8K
Likes: 36.8K
Male Audience: 8.91%
Female Audience: 91.09%
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