Saudi Arabia holds a social media penetration rate of 80%, with increased digital media consumption during the lockdown and especially during the holy month of Ramadan. (YouGov) This surge in online activity includes socializing, browsing social media, and watching online content. Most importantly, social media influencers possess a great hold of the audiences’ attention.
Brands in Saudi Arabia have taken note of the influencer marketing strategy and how it has become a potent strategy for businesses looking to tap into the power of social media and reach a wider audience in a creative and personal way. Brands are constantly connecting with these influencers to gain the upper hand in the market.
However, as the influencer marketing strategy has matured over the years, it has brought many complexities and challenges along the way for brands. This has led to the immense demand for specialized influencer marketing agencies in Saudi Arabia. These agencies bring in-depth knowledge, decades-long expertise, resources, and the ability to direct the complex space of influencer marketing.
Due to that, marketers are increasingly looking to partner with the best influencer marketing agency in Saudi Arabia for their colossal knowledge of the local audience understanding, extensive influencer networks, and advanced tools to execute campaigns that deliver higher ROIs.
Now, as we move towards the core of our blog, we’ll find out which is the leading influencer marketing agency in KSA.
Which is the Top Influencer Marketing Company in Saudi Arabia?
With the top industry experts in the Middle East and possession of one of the most effective AI dashboards, Grynow stands out amongst the rest in Saudi Arabia. World-renowned for its data-backed strategies and profound understanding of the influencer industry, Grynow has successfully helped giants, as well as startups, connect with their customers with its top-notch influencer marketing services in Saudi Arabia.
With a robust network of influencers across various verticals and a client roster across multiple industries like tech, finance, beauty, healthcare, FMCG, fashion, and many more, Grynow has cracked the code to build successful partnerships and deliver results.
Not to mention, Grynow’s founder, Washib Khan, brings a distinctive vantage point to the influencer marketing industry in Saudi Arabia. His clever eye for innovation and ability to anticipate trends and adapt strategies have set Grynow apart from its competitors. By staying ahead of market trends and consistently exceeding client expectations, Grynow has made a name for itself in the industry over the years.
But the real question: Why Grynow? What’s different about them?
Why is Grynow the Best Influencer Marketing Agency in Saudi Arabia?
Grynow, with its professional experts and top-tier technology, has nailed the strategy of formulating targeted influencer marketing campaigns in Saudi Arabia for various industries.
USPs-
- Network of 300 million+ Influencers
- 3,500+ personalized campaigns executed
- Almost a decade-long experience
- Worked with 1500+ brands
- International presence in the UAE, India, US, UK, Philippines, Indonesia, and more.
- Highly skilled experts from prestigious institutions like IIM, IIT, IBM, etc.
- Possesses an advanced AI Dashboard
- Grynow’s portfolio includes esteemed clients such as Amazon, Kay Beauty, Vance Tech, Sheikh Saeed, Ajmal Perfumes, KitKat, Apollo, and many more.
Awards & Recognition-
- Awarded by the Economic Times for the best campaign executed in 2022
- Executed India’s Biggest Influencer Marketing Campaign (Most Views)
- Featured by Forbes, Khaleej Times, Financial Express, Deccan Herald, Hindustan Times, and more multiple times.
- According to the Influencer Marketing Hub, Grynow is one of the best agencies.
Services-
- YouTube Influencer Marketing
- Instagram Influencer Marketing
- Facebook Influencer Marketing
- LinkedIn Influencer Marketing
- Snapchat Influencer Marketing
- TikTok Influencer Marketing
- UGC Content
- Meme Marketing
- Video Production
While Grynow specializes in executing influencer marketing campaigns on the platforms mentioned above, its expertise extends far beyond that. Grynow also executes campaigns on platforms like Twitter, Twitch, and others according to the presence of the brand’s audience.
Having said that, let’s now understand how Grynow functions and its process of creating impeccable, result-driven campaigns.
Process of The Top Influencer Marketing Agency in Saudi Arabia
Understanding your Brand and its Marketing Goals
Before diving into the influencer marketing aspect, Grynow takes time to truly understand your brand. What makes it unique? What’s your vision forward? Who are your target audience? And most importantly, what are your long-term marketing goals? After they thoroughly understand these, they dive into analyzing your market competitors.
Handpicking Influencers Strategically
After gaining a gist of your brand’s ethics, values, tone, style, and, most importantly, target audience, the leading influencer marketing company in KSA moves ahead to choose the ideal influencers for your brand’s campaign. Grynow possesses its own AI Dashboard that helps in selecting influencers based on various factors like engagement rate, audience demographics, brand affinity, past collaborations, and content style.
Campaign Designing and Execution
Once everything is in place, Grynow’s strategy and the creative team sit together to brainstorm a campaign that screams creativity, precision, and purpose, keeping in mind the social media trends, brand goals, and current audience preferences and interests. This step also involves formulating clear messaging and choosing a suitable platform for the influencer marketing campaign in Saudi Arabia.
Campaign Monitoring and Analytics
Once the campaign is launched, Grynow’s team keeps a close eye on every detail, from tracking influencer performance to analyzing audience engagement. Grynow uses advanced tools and data-based insights to measure real-time analytics to ensure it meets the pre-defined goals. They also make necessary tweaks in the campaign if optimization is needed depending on the industry trends and audience preferences.
That said, after understanding the complete process of creating an effective campaign, let’s take a look at a campaign executed by Grynow in the Middle East.
An Example of a Successful Campaign by Grynow in the Middle East
Grynow X Nysaa X Kay Beauty
Kay Beauty, an up-and-coming beauty brand in India, partnered with Grynow to execute an influencer marketing campaign in the UAE for their launch of Kay Beauty with Nysaa in the Middle East.
Objective:
The primary goal was to create a buzz around Kay Beauty by Katrina’s product launch in the UAE and showcase the utility of Kay Beauty products by demonstrating their use in makeup looks.
Strategy:
The initial strategy was to select influencers and instruct them to create high-quality videos, focusing on both English and Arabic, making them accessible to a diverse audience in the Middle East. Grynow also conducted training sessions with the influencers to ensure the products were used correctly according to the brand's specifications.
Influencers:
Beauty & Lifestyle influencers who have a strong following within the Middle East market and whose audience is aligned with Kay Beauty's target demographic were onboarded.
Result:
The campaign was a huge success. 14 high-quality videos were created across 4 campaigns by influencers showcasing Kay Beauty products. The campaign received more than 2 million views, driving awareness and engagement.
Through this campaign, Grynow created a strong presence for Kay Beauty in the Middle East market.
Wrapping Up
As we conclude our blog, we have gotten a gist of how influencer marketing has become a lucrative strategy in Saudi Arabia’s market. With brands vying for attention and looking for the same strategy, you need to partner with a specialized and innovative influencer marketing company in KSA to help you elevate your campaign’s creativity and messaging with targeted influencer marketing campaigns.
Partnering with Grynow will help you gain an edge in the industry and launch an exceptional campaign in Saudi Arabia.