Netflix has done it again! Tapping into a meme that went viral and driving enormous engagement, that’s so Netflix!
We all know the “Cheen Tapaak Dum Dum” meme that went viral on social media channels recently. For those who are not familiar with it, let’s understand it briefly.
It’s just a simple 2-second clip from the famous cartoon show “Chhota Bheem” that went viral on social media in which “Cheen Tapaak Dum Dum”, a phrase is uttered by a villainous character. The interesting thing about it is that the meaning of it is unknown, and it’s probably just a random string of words. Its appeal lies in the possibilities for creative interpretation that has taken social media by storm.
Netflix didn’t waste any time and quickly tapped into the audience’s active interest in the meme and posted the following on their social media accounts.
It’s funny, cheeky and curious! Hence meme marketing works so well for many brands.
The meme gained visibility on the movie subtly promoted which is available on the OTT platform, while connecting with the audience in a fun and entertaining way, making it one of the best meme marketing examples. The meme garnered almost 85,000 engagements on Netflix’s platform itself. Imagine what a complete campaign could have done!
On that note, let me tell you a little bit more about meme marketing before moving on to talking about the best meme marketing agency to execute your perfect meme marketing campaign.
What is Meme Marketing?
Meme marketing is a fun way to promote your product, service, brand, or idea using internet memes, encouraging your audience to engage with your content they can relate to!
Memes are humorous, relatable, and highly shareable pieces of content that spread like wildfire across social media platforms.
Why is Meme Marketing Important?
Social media apps are mainly built for entertainment. People primarily use social media for entertainment, relaxation and socialisation, why would they open these apps to see your product or services after a hectic day?
Henceforth, brands choose a fun and entertaining way to promote or sell what they want to, and brands using meme marketing tend to gain higher engagement and interactions with their audience. Not to mention, more than 60% of people say they would be more likely to buy from a company that uses memes in their marketing (Forbes).
As we understand how brands’ audiences love interacting with brands via memes, it’s imperative to understand that it’s not as simple as it looks. In order to launch a campaign, you have to be well-versed in prime meme marketing strategy or ideas, selecting right entertainment influencers according to brand’s niche and stay ahead of the industry as well as internet trends.
This is why now top brands are hiring the best meme marketing company in India for their expertise and experience in the industry. Before I tell you all about the best one in the country, let’s quickly understand why hiring an agency is necessary.
Why Should Brands Hire Meme Marketing Agency?
1. Expertise in the Industry
We’re aware that meme marketing benefits brands in numerous ways and hiring an agency to do that for your brand means you get access to the knowledge the team possesses in the industry and leverage that in your benefit. The experts in the agency keep up with the latest industry trends to create viral-worthy memes that can boost your brand’s visibility.
2. Team of Creative Thinkers
Truth be told, creating a meme is not as easy as you might think. You need to be creative, humorous, witty and at the same time relate with your brand image. The best meme marketing company has a team of creative thinkers to generate memes with clever wordplay, trendy viral content and humorous situations.
3. Leverage Moment Marketing
Audiences love when we pick up current events and hot topics and use that in a fun way to market our product. Agencies are aware of the current events and on-time and relevant content for the audience’s consumption while being in the moment, helping brands improve their visibility and interaction during such moments.
4. Saves Time and Resources
You need to put effort into your marketing. You need to research trends, relate with your audience, your brand voice and brand image. This takes time and in-house teams may not possess such time, expertise and resources to come up with meme marketing ideas as specialised agencies do. Additionally, it requires monitoring of your campaign and if your meme is not affecting your target audience, it is in no way adding to your marketing strategy.
Now that we possibly convinced you that hiring the best meme marketing agency is any day better than implementing an in-house campaign, let’s now get to know which is the best one in the industry.
Which is the Best Meme Marketing Company in India?
The best influencer marketing agency in India is none other than Grynow known for creating engaging and viral content. With Grynow’s creative thinkers, professional strategists, highly skilled team of experts, and meme page connections, it ranks among the top meme marketing agencies to execute a campaign tailored to each brand’s specific needs and goals.
What Makes Grynow the Best One in the Industry?
- More than 6 years of experience in the industry
- The clientele of 300+ brands for Meme Marketing
- Delivered 25+ Meme Videos
- Highly skilled meme marketing experts
- Understanding Of Meme Culture & Trends
- One-of-a-kind, Customized Approach
- Legally Compliant
- Results and Performance Driven
Wrapping Up
Meme marketing is a recent trend that has acquired traction in the online sphere, brands wanting to leverage the meme marketing strategy and consumers wanting to connect with brands on a more down-to-earth level. However, we don’t have to forget that to effectively launch an ideal influencer marketing campaign, you need the best meme marketing agency in India to help you launch your brand’s campaign to success.