Today, India has the largest Instagram audience in the whole world, with 36.3 crore Instagram users. Yes, Instagram has its audience hooked in a way that’s hard to beat. The media and entertainment industry has seen a paradigm shift with the advent of social media platforms like Instagram as it has broadened the reach of entertainment brands.
It has attracted viewers and audiences of OTT, Theaters, Concerts, Stand-up comedy shows and whatnot for the effortless consumption of content from the ease of their own whereabouts.
We all know that the entertainment world has shifted from conventional means like TV to social media platforms, with Instagram leading the pack. Instagram has made it easier than ever as to how we connect with these diverse forms of entertainment to stay engaged and informed about the entertainment industry, including both digital and offline experiences. Just a decade or two ago, the way we engage with content today would have been unimaginable!
This is because content creators breathe life into stories and bring joy, laughter and amusement to millions of viewers.
These top entertainment influencers have the ability and creativity to keep their audiences hooked and engaged. Be it them showcasing the latest TV/OTT series, advocating occasions/films, or sharing their experience at film festivals, amusement parks, or waterparks by adding a personal touch that makes their followers feel like they’re right there with them. It’s no surprise some people are able to captivate their entire following.
The content of entertainment influencers on Instagram appeals to their audience and makes them stay tuned for more upcoming content. This is also where brands benefit from these audiences because they are not just passive viewers but also potential customers for the brands.
At this point, brands collaborate with an influencer marketing agency to leverage the pre-built audience of Indian entertainment Instagrammers and capitalize on them to execute an influencer marketing campaign.
But who exactly are entertainment influencers? Let’s discuss it briefly before we get to our list.
Who are Entertainment Influencers?
Entertainment influencers are individuals who create and share content related to various forms of entertainment, both digital and offline, through their creative and engaging posts. They can influence their follower’s opinions, preferences, and consumption habits in the entertainment industry.
They leverage their popularity and reach to engage audiences with content about TV/OTT series, films, music, book publishing, merchandise, film festivals, amusement parks, and other entertainment-related activities. The unique thing about them is how they personalise their content in such a way that makes us feel like we're part of their lives.
Let’s now get to our list of the top 10 entertainment Instagrammers in India curated with research and review by the leading influencer marketing agency in India.
List of the Top 10 Indian Entertainment Influencers on Instagram
- Anushka Sen
- Ranveer Allahbadia
- Prajakta Koli
- Ashish Chanchalani
- Jannat Zubair Rahmani
- Bhuvan Bam
- Faisal Shaikh
- Riyaz Aly
- Awez Darbar
- Kusha Kapila
Let’s learn about each creator in detail:
Anushka Sen
Instagram: Anushka Sen
USP: Anushka shows a little bit of everything on her Instagram- beauty tips, fashion content, travel moments, dance moves, mini vlogs, talks about her upcoming shows and whatnot.
About The Creator:
Anushka Sen is one of the top entertainment Instagrammers in India. She is known for her roles in TV shows like Baalveer and later portraying Rani Lakshmi Bai in "Khoob Ladi Mardaani—Jhansi Ki Rani." Her Instagram content is a mix of everything in her life, starting with lifestyle content, beauty tips, travel diaries, trendy dance routines and engaging skits that cater to a wide audience.
Anushka also starred in a new Amazon Prime series called “Dil Dosti Dilemma”. Some of the brands Anushka recently worked with are Jio Cinema, Airbnb, Vaseline, Oppo, KFC, and many more.
Ranveer Allahbadia
Instagram: Ranveer Allahbadia
USP: Ranveer Allahbadia is one of the top entertainment influencers in India. He talks about various aspects of life and also invites industry experts to discuss subject matters in his podcast.
About The Creator:
Ranveer Allahbadia, aka BeerBiceps, is a well-recognized Indian content creator and entrepreneur. He started his journey with fitness videos and then expanded his content to cover lifestyle, fashion, personal development, and more. His content on Instagram is diverse. He shares motivational posts, fashion tips, and snippets from his personal life.
Along with this, he also posts educational content, offering advice on personal growth, productivity, and mental health. One of his most successful ventures is "The Ranveer Show" podcast, where he hosts celebrities and experts from various fields to discuss topics ranging from spirituality to entrepreneurship.
Prajakta Koli
Instagram: Prajakta Koli
USP: Prajakta is well-known for her humour, dashing and calm personality and her amazing acting skills.
About The Creator:
Prajakta Koli, famously known as MostlySane, is one of the top entertainment Instagram influencers in India. Prajakta’s content mostly includes funny skits and relatable humour that resonate with the audience’s lives. Prajakta is loved for her charming personality, which makes it easy for her to connect with their audiences.
Some of the brands that she recently worked with are Braun Beauty, Coke Studio Bharat, YouTube, Leverage Edu, and many more. Prajakta also won the “Digital Gamechanger of the Year” Award at the IWMBuzz Digital Awards 2024.
Ashish Chanchalani
Instagram: Ashish Chanchalani
USP: If you are looking for some humour in life or just want to have a good laugh, Ashish Chanchalani should be your go-to influencer.
About The Creator:
Ashish Chanchalani’s posts about comedy sketches, parodies, and light-hearted takes on everyday scenarios make him a favourite amongst his followers. Ashish is particularly skilled at creating content that matches a wide audience, combining humour with a touch of reality.
Ashish has also been in the spotlight for his impressive physical transformation, and he shares his gym posts and videos on Instagram. Some of the brands Ashish has recently worked with are inDrive, KitKat, Airtel, Jio Cinema, and many more catering to all kinds of brands.
Jannat Zubair Rahmani
Instagram: Jannat Zubair Rahmani
USP: Jannat’s content on Instagram is a mix of lifestyle, fashion, and her personal moments with her family.
About The Creator:
Jannat is a famous entertainment influencer and actress in India. On Instagram, Jannat usually shares stylish photoshoots, including collaborations with other influencers like Faisal Shaikh. She posts a variety of content, such as glamorous outfits, traditional wear, and casual looks, catering to a broad audience.
Some of the brands she recently worked with are OnePlus, Coke Studio Bharat, Nissin Geki, Amazon Fashion, Renee, and more. Additionally, Jannat recently launched her own brand Nayaab.
Bhuvan Bam
Instagram: Bhuvan Bam
USP: Bhuvan Bam has been entertaining his audience on social media platforms with fictional characters for almost a decade now.
About The Creator:
Bhuvan is a well-known entertaining influencer in India. His hilarious videos on Instagram will leave your cheeks hurting. His Instagram feed is filled with humorous skits and behind-the-scenes content that reflects his versatility and wide appeal as a digital creator.
Bhuvan also recently announced the second season of his popular series "Taaza Khabar," which gained traction and praise in the initial season itself. Bhuvan has worked with brands like Beyoung, Instax, Airtel, Jio Cinema, Pro Kabaddi, ROG, and many such brands.
Faisal Shaikh
Instagram: Faisal Shaikh
USP: Faisal is famous for his lip-sync videos and following Instagram trends which has gained him a lot of attention and admiration from their fans.
About The Creator:
Faisal is one of the content creators who became famous during TikTok. Now, he’s one of the top entertainment influencers in India. His content on Instagram primarily revolves around fashion, fitness, lifestyle, and travel, often featuring high-quality photos and videos that showcase his stylish looks and adventures.
Some of the brands Faisal has recently worked with are CMF by Nothing, ICC World Cup, Adivasi Hair Oil, Sony Pictures, Maruti Suzuki Arena, and many more. In 2022, Faisal was featured by Fortune India for their creator economy feature.
Riyaz Aly
Instagram: Riyaz Aly
USP: Riyaz keeps his fans engaged and entertained with his variety of content that is adored by his fans.
About The Creator:
Riyaz Aly is one of the influencers who initially gained popularity on TikTok and after the ban of the platform, Riyaz smoothly transitioned to Instagram, where he continued to awe his audience with similar content. He is well-known for lip-sync videos, following trends and travel stories, and captivating the young audience by keeping his fans entertained and engaged.
Riyaz has starred in many music videos, the most recent being “Iss Barsaat” with Rishita Kothari. Nissin Cup Noodles, Rizz, Amazon, Adivasi Hair Oil, and Charged by Thumsup are some of the brands Riyaz has recently worked with.
Awez Darbar
Instagram: Awez Darbar
USP: Awez Darbar is another influencer who gained traction on TikTok with his lip-sync videos, dance videos, and trendy shorts.
About The Creator:
Awez Darbar is a famous Indian entertainment influencer known for his dance, choreography, and content creation. His content primarily revolves around dance videos, choreography snippets, and his collaborations with various brands.
He often shares behind-the-scenes glimpses of his creative process, giving fans an intimate look at how his impressive routines come together. Some of the brands Awez has recently worked with are Star Sports, Resorts World Sentosa, Universal Pictures, TVS iQube, Liberty Shoes, etc.
Kusha Kapila
Instagram: Kusha Kapila
USP: Kusha is known for her impressive expressions and satire humour on content that relates well with her audiences.
About The Creator:
Kusha Kapila is one of India’s favourite entertainment influencers, known for her witty and relatable content on Instagram. She initially gained fame through her humorous sketches and characters, such as "Billi Maasi," which resonated with many for their satirical take on societal norms and everyday life.
Recently, she has expanded her career into Bollywood, with roles in movies like "Sukhee" and "Thank You for Coming." Some of the brands she has recently worked with are Myntra, Big Basket, Venus, Nykaa, HK Vitals, Prime Video, Instax, and many more.
Wrapping Up
As we approach the end of our blog, we understand that these top entertainment influencers have built an audience around their content, each with their unique flair and ability to interact with their audience in their personal style. The audiences’ of these entertainment influencers value their content and opinions, making them eligible to endorse brands in a veritably genuine manner.