As the generation is moving forward, fashion has become more like a statement in India. People want it to reflect their personality, identity, and even culture. And with social media shaping consumer choices more and more each day, it’s no surprise that fashion is no longer dictated by designers and magazines anymore.
With a major chunk of India’s population comprising young individuals who are fashion-conscious and present on social media, this demographic is both the creator and the consumer of fashion content in India.
This has led to top fashion influencers in India sharing inspiration, styling tips, trend updates, and more in the online environment. Acting as the authority, these fashion influencers have made their mark in the industry by showcasing bohemian style, taking a minimalist approach, and even trying out the boldest and daring trends.
While influencer marketing has been around for a decade or two now, for brands in the similar industry, this shift has been huge as these influencers’ hold the ability to influence the opinion and buying behavior of followers and consumers, through their advice and recommendations.
Through authentic advocacy, brands can benefit from these fashion influencers’ pre-established trust, credibility, and expertise in the market to better position their products in front of a highly targeted audience.
Considering that, the top UGC agency in India has hand-picked after full-fledged research and review and curated the list of the top fashion influencers in India for your fashion/lifestyle brand to partner with.
List of Top Fashion Influencers in India 2025
Nancy Tyagi
Instagram: @nancytyagi_
USPs:
- Self-Taught Fashion Designer
- Viral "Outfits From Scratch" Series
- Celebrity Look Recreation on Budget
- International Recognition at Cannes
About The Creator:
Nancy Tyagi is indeed an extraordinary self-taught fashion designer who can make beautiful outfits from scratch without getting any formal training. Nancy has made "Outfits From Scratch" the hallmark style of her work. It is the way she presents it with the entire creative process from ideation to execution. Seizing the spotlight, Nancy's incredible talent of recreating celebrity attire and high-fashion pieces with a lower budget is getting her recognition. Nancy made her debut on the global scene when she graced her way to the 77th Cannes Film Festival in 2024, wearing her very own created pink gown. Nancy has collaborated with several prominent brands, including Meesho, Myntra fwd, Tata CLiQ, Sugar, CaratLane, and more.
Karron S Dhinggra
Instagram: @theformaledit
USPs:
- Formal Wear Specialist
- Dual Professional Background
- Educational Content Focus
- Industry Recognition
- Luxury Brand Collaborator
About The Creator:
Karron S Dhinggra, known as ‘The Formal Edit,’ has built his reputation as an expert in formal dressing and men’s styling. A distinctive aspect of Karron is that he is both a corporate lawyer and a fashion influencer, which is quite impressive. Karron's one-of-a-kind style allows him to interact with his followers through various fashion mistakes and teaches them how to fix them. His YouTube platform is now huge, with over 6 million subscribers and videos on topics like Indian wear, outfit ideas, and advice for guys on how to look trendier, making style knowledge accessible to his audience. His major brand partnerships are Nivea, Blenders Pride, Arrow, Jaguar, Nexa, Qatar Airways, and luxury hotels worldwide.
Surbhi Rathore
Instagram: @surbhirathore3_
USPs:
- The Transition to Multi-Platform Success
- Massive Engaged Following
- Diverse Content Portfolio
- Strong Brand Value
- Authentic Family Connection
About The Creator:
With approximately 3.6 million followers on Instagram and 2.84 million subscribers on YouTube, Surbhi is counted as one of the best fashion influencers in India. Surabhi is versatile and has a good sense of drama too, taking her content formats from video blogs to challenges and family-based theme shows. Her family-oriented approach adds authenticity to her creations. Her famous set of "Outfits from Scratch" is a great example of her design work with the traditional outfit of her own choice, making her especially desirable for fashion brands.
Kritika Khurana
Instagram: @thatbohogirl
USPs:
- Distinctive Bohemian Style
- Versatile Fashion Range
- Content Creation Pioneer
- Values-Driven Influence
- Business Women
About The Creator:
The famous "That Boho Girl," Kritika Khurana, has made a name for herself with a unique bohemian style that combines the latest fashion trends with a personal touch. Beyond her bohemian roots, Kritika proved her adaptability to various fashion categories, such as contemporary and classic vibes, masters street style with casual pieces, and more. She has collaborated with a multitude of well-known brands in different sectors, including H&M, Zara, Myntra, Banno and Her Bridesmaids, L'Orea, Lakme (@lakmeindia), etc.
Aashna Shroff
Instagram: @aashnashroff
USPs:
- Versatile Fashion Authority
- Luxury Fashion Expertise
- Entrepreneurial Spirit
- Multi-Platform Content Creator
About The Creator:
In the fashion world, Aashna Shroff is already established as one of the best fashion influencers in India, known for her effortless sharing of style between streetwear and glamorous evening looks. Aashna, the Cosmopolitan Luxury Fashion Influencer of the Year 2023, is known to have a unique skill in pouring chicness and luxury into every style. Her abilities in luxury clothes ensure her preferential attendance at grand events, such as the #DiorFall23 show and her appearances on the cover of Face Magazine. Aashna has worked with famous beauty and fashion brands such as NYKAA, L'Oreal, Maybelline, Estée Lauder, Victoria's Secret, and Diesel.
Sakshi Sindwani
Instagram: @stylemeupwithsakshi
USPs:
- Body Positivity Pioneer
- Fashion Innovation and Versatility
- Multi-Platform Content Creator
- Fitness Advocate
- Industry Recognition
About The Creator:
In the body positivity movement of India, Sakshi Sindwani is a notable person who has already broken many stereotypes and challenged traditional beauty standards in the fashion industry. Being one of the few Indian plus-size models to have worked with prestigious brands such as Sabyasachi and Manish Malhotra, she has created a path for inclusive representation in fashion. She is a living example that health is not dependent on size. She is a fitness enthusiast and loves doing yoga, swimming, and dance workouts.
Vaibhav Keshwani
Instagram: @pehenawah
USPs:
- Fashion Authority with Formal Recognition
- Impressive Digital Presence
- Luxury Brand Collaborator
- Distinctive Content Style
About The Creator:
Vaibhav Keswani has succeeded in becoming a central person in the men's fashion field, and he was on the Forbes' Top 100 Digital Stars list in 2022 and 2024. As the best fashion influencer in India, he is proficient in men's dress, grooming, and high-end lifestyle, leading him to become a reliable authority in fashion and grooming proposal-making. Vaibhav owns and operates the business Fleek Studio in Mumbai, showcasing his business acumen and entrepreneurial mindset. Vaibhav collaborated successfully with many well-known brands, such as Armani Exchange, Nautica, Old Spice, Shoppers Stop, Flipkart, Lenskart, Phillip's, Myntra, Raymond, Lifestyle Stores, Indulekha, Amazon Fashions, and L'Oreal Professionals.
Mohak Narang
Instagram: @mohak.narang
USPs:
- Substantial Digital Influence
- High-Profile Brand Collaborations
- Fashion Industry Crossover
- Contemporary and Versatile Style
About The Creator:
Mohawk is also one of the top fashion influencers in India in 2025. Mohak has collaborated with popular brands such as Vogue, Versace Jean Couture, Flipkart, Ajio Life, and Massimo Dutti. His trustworthiness and impact in the fashion industry are displayed in these affiliations with the most renowned fashion labels and big chain stores. As a result, he can be viewed as a reliable partner for both luxury and mainstream brands. Apart from being a digital media creator, Mohak has also ventured into the traditional fashion industry and walked the ramp during Lakme Fashion Week for Park Avenue's City Casuals collection.
Conclusion
The fashion landscape in India in 2025 presents a beautiful picture, a result of the ideas of the most renowned people and the influence of digital trendsetters. These top fashion influencers in India set the fashion trends, making fashion accessible and understandable to many people. Through their engagement with audiences, innovation in content creation, and collaboration with brands on branding strategies, these individuals have established themselves as key players in India’s fashion future. It's time to look forward to the influencers continuing to take trends to the next level and inspire a new generation of style addicts. The echo of the impact will leave a mark on the industry and signify that fashion in India is dynamic and ever-evolving.