Growing internet use and innovation in gaming technology have turned India into a gamer's Paradise, where every day, millions turn on their consoles and PCs to connect with each other. Gamers coming together for Fortnite or Call of Duty sessions eventually turned into communities where the top Indian gaming Instagrammers emerged as the absolute best to play the games. They were the esport players that everyone looked up to for inspiration. According to Statista, almost a quarter of Indian gamers follow gaming influencers in 2024, and for the most part, these gaming Maestros live up to the hype by displaying their finest skills.
The Indian gaming industry is growing at 20% CAGR (Source: Statista) as video games become readily accessible. Huge, expensive desktop setups have found their cost-efficient alternatives in smartphones. Indian gaming influencers emerge as the main characters in this unfolding saga, where video games have been ingrained into consumers' lifestyles.
Gaming influencers stand at the crossroads of cultures, interests and demographics. Their significance in providing growth opportunities for gaming brands must be addressed.
Indian gaming Instagrammers can build visibility for your business through sneak peeks, fantastic commentary, and high levels of adrenaline. They have the most loyal followers who religiously tune in for every live stream or video upload.
India’s best gaming influencers can be the assets that connect gaming brands to their target market when their efforts are supervised by a reputable influencer marketing agency in India.
Before we reveal the top gaming Instagrammers in India, let us take a moment to know them better.
Who are Gaming Instagrammers?
Gaming Instagrammers are those creators who are skilled in making or sharing gaming related content on the platform. They build a loyal following owing to their skillset, entertaining commentaries, great collaborations and sharing reviews of the trending games. Indian gaming Instagrammers show uniqueness in their approach to the content.
These gaming influencers are often the first ones to catch a trend, cross the hardest levels of a trending game or bring their reviews on trending game consoles, etc making them as idols for those who religiously follow the gaming industry. As they are well versed in the field and have a lot of knowledge as to how to bring in an audience with creativity, they have insanely high engagement rates.
This high level of engagement with their followers ensures that brands working with the top Indian gaming influencers will benefit from their partnership.
Let’s see what all types of gaming influencers can a brand work with.
Types of Indian Gaming Instagram Influencers
There are a variety of gamers on the platform each with a unique element making the space diverse and entertaining. Let’s take a look:
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Professional gamers:
These are competitive gamers who use the platform to showcase the expertise or their skillset in the field by updating their audience of the achievements they have made in the space, competition they will be participating in, tips to get better in different games, etc.
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Game Reviewers:
These gaming Influencers review the newest games or trending games for their user experience, graphics, levels of difficulty, storyline, etc to help you get a gist of the game you are thinking of buying
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Game educators:
These games provide you with a step by step guide or tutorials as to how to get better in the toughest games. They provide you everything right from cheat codes to tricks to get better.
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Comedy gamers:
These gaming Instagrammers infuse comedy into their gameplays with funny commentaries and fan interactions. This makes their content really popular as someone who is not interested in games can even see the content.
Just like any other industry, there are only a few Indian gamers on Instagram that truly have this pull. And no, it cannot be decided just on the number of followers. So how do we know who are the best ones? IGYgrow, the top influencer marketing agency in India has curated a list of best gamers on Instagram.
Top Gaming Influencers on Instagram To Follow In 2024
Ajey Nagar
Instagram Profile: Ajey Nagar
USP:
The humor that made Ajay Nagar a nationwide YouTube celebrity, is assisting his growth as a gaming Instagrammer. He presents the same entertainment levels in gaming videos that draw mass viewers.
About The Gamer:
Ajey Nagar Aka carryminati is one of the most influential people today. Through his quality content, he has bagged some of the biggest projects in the industry. Ajey’s success as a popular roster and comedian follows him into gaming, where he entertains millions with his humor, catchphrase, reactions, outbursts and commentary. Carryislive is amongst the most followed gaming channels in India today.
Ajey Nagars humor certainly makes his gaming commentaries lively for different audience groups. The Video creator is skilled in popular games like Free fire, etc. Ajey's personality, humility and love for video games has created a dedicated community that trusts his recommendations and draws inspiration from his actions.
Nishchay Malhan
Instagram Profile: Nishchay Malhan
USP:
Nishchay Malhan brings a unique flair to his gaming reactions and commentaries that is hard to replicate. People are quick to form a positive opinion about the gamer because of his joyful attitude.
About The Gamer:
The creative mind of Nishchay Malhan never sleeps. Known as Live Insaan in the gaming community, the roster/comedian has made incredible strides as a gamer. He is definitely one of the best gaming influencers in India. Besides insane in-game skills, Nishchay has that magnetic charm that draws people to him. His community is spread across Instagram and YouTube.
Nischay Malhan capitalizes his influence to engage the budding gaming talents in the country. The gamer plays many games, most notably Spider-Man, Resident Evil, Minecraft and GTA.
Lokesh Raj
Instagram Profile: Lokesh Raj
USP:
Lokesh Raj has successfully integrated his gaming career into other niches, where he helps stakeholders grow with visibility and credibility.
About The Gamer:
Lokesh Raj Aka Lokesh Gamer achieved their nationwide stardom through free fire and BGMI. The Indian gaming influencer has represented India at international tournaments. He lives a lifestyle consisting of sports cars, travels and brand collaborations. Moreover, Lokesh Raj is the face of many gaming events and brand openings that happen across India.
Lokesh has Established his reputation as one of the biggest gaming digital creators in India. People love them for his, chemistry, content and approachability. The Indian gamer builds a sense of community with his followers with every bundle opening, weapon review and gaming streams.
Ajay
Instagram Profile: Ajay
USP:
Ajay is a battle royale master. He specializes in PC and Android video games.
About The Creator:
Ajay Aka Total Gaming is at the pinnacle of the gaming industry in India. He is not only the most followed gaming influencer on Instagram but also has the broadest reach in the sector due to his presence on multiple social media platforms.
Ajay’s following comprises famous influencers who regularly feature in his videos. The gamer is a source of motivation for millions. He offers tips and tricks to clear video game levels for some of the most popular games today. Ajay is a credible voice in the industry due to his efforts over the years to keep followers updated on the latest industry news and trends. Ajay is open about his journey from a budding content creator to one of the leading gaming influencers in India. This has helped him form a deeper connection with his followers.
Naman Mathur
Instagram Profile: Naman Mathur
USP:
The former esport athlete is a pioneer for gaming growth in India. His professional diverse network comprises international gamers, celebrities, and thought leaders. Few come close to Naman Mathur's gaming abilities and insights.
About The Creator:
Naman Aka Mortal is one of the smartest gaming Instagrammers in India. He perfectly integrates his creativity into prevalent gaming trends to connect with a broad audience. He introduces variations in his content. For instance, he uploads Among Us clips and gameplays with interesting insights to draw more gamers into the game's lore.
Naman Mathur’s efforts make him one of the most visible gamers on Instagram. His reels grab spots in the trending section all the time. The gamer has one of the highest engagement rates amongst many gaming influencers in India. Naman is in the spotlight during major esport events. He also has a diverse network, spanning different niches.
Mithilesh Patankar
Instagram Profile: Mithilesh Patankar
USP:
Nobody introduces new gaming trends and concepts faster than Mithilesh Patankar. Mythpat can spot pop culture references that he knows will click with his audience.
About The Creator:
With millions of followers on Instagram and YouTube, Mithilesh Patankar aka Mythpat is certainly on the right path to success. He is funny and relatable. People love him for his reactions and commentary. Mithilesh mixes gaming with other concepts like cooking, Netflix, and challenges to keep his videos interesting. He also does pranks and hosts one of the most successful podcasts in India.
As one of the top gaming influencers in India, Mythpat's gaming streams are viewed by millions. He also works alongside other famous streamers to create wholesome experiences for his vast fanbase.
Payal Dhare
Instagram Profile: Payal Dhare
USP:
Payal Dhare helps upcoming gaming brands get a complete understanding of their target audience before coming up with the best communication strategies to boost awareness.
About The Creator:
Payal Dhare aka Payal Gaming is one of the most popular female gaming Instagrammers in India. She delivers high-quality gaming creatives consistently on all her profiles. Payal streams every day at 9 pm. You will find content from gameplays of trending games to reactions to popular videos. The gamer also takes requests from her viewers mid-stream to encourage audience participation.
Payal has established herself as a prominent figure in Indian gaming by overcoming multiple obstacles. Her passion to keep her followers updated on the latest industry blockbusters is unmatched. Millions tune in every day for her streams, behind the scenes, clip reactions, gamer collaborations, competitions, and more.
Ujjwal Chaurasia
Instagram Profile: Ujjwal Chaurasia
USP:
Ujjwal Chaurasia is a go-to influencer for gamers who wish to start their journey as content creators. Ujjwal’s reviews have helped multiple gaming and tech brands find success in the niche.
About The Gamer:
Ujjwal Chaurasia is one of the greats in the Indian gaming landscape. He witnessed a meteoric rise as a streamer and gamer with his competitive esport run. Soon the popular gamer distinguished himself from others with his triumphant personality and drive to make positive changes to the community that has supported him along the way.
Ujjwal Chaurasia focuses on different games for content which includes Watch Dogs, Resident Evil, Call of Duty, PalWorld, Minecraft, Hitman, Dragon Ball Z, Bully, Red Dead Redemption, and Call of Duty. Thousands join Ujjwal Chaurasia's streams to have a good time. Over the years the gamer has had incredible partnerships with brands like Flipkart, Samsung India, Amazon mini TV, Hero MotoCorp, Philips, Puma, Top Yum, and Swiggy.
Aditya Sawant
Instagram Profile: Aditya Sawant
USP:
Dynamo Gaming features different gaming gadgets in his videos. He demonstrates the products with his gameplays, which provides vital details people need to make their choices.
About The Creator:
Aditya Aka Dynamo Gaming is really smart with his content. He has fleshed out his creations from gameplays to device reviews, reactions, vlogs, and more. His advice stems from his personal performance experience. While Aditya Sawant directs the majority of his gaming duties to YouTube, he has reserved Instagram to be a gateway into his lifestyle. His live videos and stories are designed to acquire audience feedback. He also answers gaming queries through the comments.
You will also find a lot of clips which are not seen on any other platform be it of gameplay or him discussing any tips for you to become better at gaming. He has a substantial engagement rate purely due to him being authentic and transparent with his fans. You will find him collaborating with a lot of brands on campaigns that yield impressive results. For example, he recently collaborated with Vivo to build awareness for the company's products in the gaming sector.
Kaashvi
Instagram Profile: Kaashvi
USP:
Kaashvi is a full-time content creator for S8UL esports. She brings her vast experience and problem-solving skills to grow her community. Kaashvi has also made incredible strides into fashion and lifestyle.
About The Gamer:
Kaashvi is one of the top Indian gamers on Instagram with a large fanbase and engagement rate - truly befitting her stature as one of the best gaming influencers on Instagram. The gamer just enriches the industry every day with her quality content - comprising her skills display, commentary, updates, and news. Kaashvi often posts about her achievements, with sneak peeks. Moreover, Kaashvi organizes competitions where gaming enthusiasts can participate and win exciting prizes.
The Indian gaming influencer is selective with her brand collaborations to ensure her audience gets access to only quality products or services.
Ritik and Jash
Instagram Profile: Ritik and Jash
USP:
Ritik Jain and Jash Dhoka bring their own unique personality and skills that complement each other - creating wholesome experiences for their followers.
About The Gamers:
Ritik Jain and Jash Dhoka aka Twoside Gamers are one of the most popular duos in gaming. They are known for playing games like Free Fire. The gamers are widely popular for including their followers in their squad battles. They also organize tournaments where many participate to play trending games.
They also post comedy skits related to games making their content have a wide reach on the platform. The Gamers have dedicated fans that follow their every move. Their reels and posts generate maximum engagement. Ritik and Jash's value for transparency towards their fans is what makes them one of the finest in the industry. Gamers have multiple opportunities to interact with them through frequently organized Q&As.
Shagufta Iqbal
Instagram Profile: Shagufta Iqbal
USP:
Shagufta Iqbal live streams multiple games on her channel. She dedicates her time and effort to first-person shooter games.
About The Creator:
Shagufta is one of the finest female gamers in India. On her account, you will find a lot of content related to her gameplays, game opinions, personal life updates, etc. She also educates her followers in the space to help anyone who wants to become big in it. She also organizes a lot of live videos, meet and greets, etc from time to time to develop a strong bond with her audience.
Shagufta’s pictures and videos generate a sizable engagement rate. The gamer places key emphasis on details whether for in-game walkthrough rundowns or character reviews. While Shagufta is known for her exceptional gaming skills she also offers consistent feedback that her audience can follow to get better.
Aakarsh Chaudhary
Instagram Profile: Aakarsh Chaudhary
USP:
Aakarsh Chaudhary has unfathomable potential for young gaming Instagram influencers. His growth trajectory indicates faster learning, innovation, and strategic content creation.
About The Gamer:
Aakarsh Chaudhary, also known as VivOne, is amongst the youngest upcoming Gamers in India. His love for video games blossomed in his nascent years and with consistent support from his family and peers, Aakarsh turned his hobby into a career. Over the years the young gamer has climbed through the ranks of the best gaming influencers in India to where he is today. He has diversified his experience throughout games like Call of Duty, BGMI, Valorant, Minecraft, and PUBG. Aakarsh repurposes his gameplays into episodes, reviews new games, and shares his stream highlights on social media. He also competes with other leading gaming influencers in India for content.
Animesh
Instagram Profile: Animesh
USP:
Animesh incorporates brand promotion into popular Instagram trends. Animesh uses popular memes, dance, and skits by giving them a gaming twist.
About The Creator:
Animesh is one of the gaming Instagrammers who excels at building excitement for competitions, and starting communities/discussions around gaming on his account. You will also find posts reflecting his representation of Indian gaming on international levels.
Animesh has been part of many brand collaborations. Businesses are drawn to the creator for his connection with his community. This has made him one of the most widely sought-after gaming influencers for collaboration. The gaming Instagrammer communicates the brand's unique selling propositions through stories that resonate with the audience.
Rohan Ledwani
Instagram Profile: Rohan Ledwani
USP:
Rohan Ledwani is a popular Valorant streamer who has competed against the best gamers in the world.
About The Creator:
Rohan is one of the most enthusiastic gaming Instagrammers who has already won hearts with his impeccable skills and personality. He is always experimenting with content to give his audience something different that keeps them hooked. Rohan also organizes competitions with exciting giveaways. You will find him doing collaborations with brands to promote gaming gear that can enrich his followers' gaming experience. His loyal community that values his opinions results in incredible results to brands with higher reach, engagement, and conversions.
Rohan’s consistent experiments with new trends, concepts, and content, by infusing them with gaming allows him to expand his reach into newer audience segments. This allows him to bring more audience into the gaming niche while allowing him to reach more game enthusiasts.
Conclusion
The skills of India's top gaming influencers are well-known on the big esports stage - but beyond this, these celebrity gamers display marvelous content creation qualities that personifies their creativity and personality. Millions consider them as a source for inspiration and knowledge. India's leading gaming influencers breathe life into video game walkthroughs by turning them into stories the audience can relate too. This also means Indian gaming creators have huge social media followings that are influenced by their opinions and actions. India's best gaming Instagrammers dominate the industry with every gameplay video, live stream, commentary and reaction and Gaming brands often wish to capitalize on this to connect with their potential customers.