You are always in for a surprise when you start exploring the vibrant Indian fashion landscape, which goes back to its historical roots while embracing trendy mainstream fashion, making India a brimming melting pot of diverse cultures and styles. Then we have the best Indian fashion influencers on Instagram, who embrace all the styles, colors, shapes, and designs that mark the diversity of Indian fashion. They are the conductors of a grand fashion orchestra that guides Indian consumers to their next fashion and lifestyle inspirations.
How do Indian fashion influencers do it??
India's leading fashion influencers make bold style statements with their outfits and looks. They present valuable fashion tips and hacks to simplify fashion. People actively seek endless fashion tutorials, unboxing, reviews, and testimonials to help them make smart purchase choices.
Fashion in India is a multi-billion-dollar industry resulting from people's complex preferences in outfit selections, colors, cuts, unique manufacturing, and cultural aesthetics. In a saturated market, Fashion brands have found their much-needed trust partners in India's leading fashion influencers who deliver captivating narratives to fashion-savvy audiences.
India's fashion influencer marketing industry is estimated to grow by a CAGR of 32.2% between 2024 2032 (Source: Imarc). This is because reels by fashion Influencers, transitioning between multiple designer outfits (with information about price and comfort), are doing more in generating leads and sales for fashion brands than any traditional advertising methods in 2024. Their influence goes further then their social media content. Indian fashion influencers have the power to shape public opinions when they show up on magazine covers in their gorgeous outfits or make exclusive event appearances as brand representatives. They are the spark that ignite full-blown interactions between fashion brands and audience - from initial visibility to final conversion.
Every fashion brand loves effective fashion influencers, but finding them and turning their efforts into business growth is a long-standing process involving research, outreach, negotiation, briefing and management.
Luckily, a recognized influencer marketing agency in India presents the fastest and most cost-efficient way to access the best Indian fashion influencers for your campaign.
An influencer marketing agency has a diverse portfolio of fashion influencers including the content creators listed in this article. They also excel at connecting fashion brands to high-profile customers through influencer-incorporated campaigns.
Who Are Fashion Influencers?
Fashion influencers are personalities that create fashionable content for their Instagram communities that reflect their unique style. Apart from being responsible for the many fads introduced in the Indian fashion landscape, these megastars possess real-time market understanding, making them a go-to source for industry updates. You will also find them at the center of the latest happenings in the glamorous fashion world.
Based on their following, fashion influencers are categorized into -
- Mega Fashion influencers: 1,000,000 + followers
- Macro Fashion influencers: 100,000 to 1,000,000 followers
- Micro Fashion Influencers: 10,000 to 100,000 followers
- Nano Fashion influencers: 1000 to 10,000 followers
These fashion connoisseurs embody a single style or a combination of styles, ranging from streetwear, athleisure, casual, and luxury to Bohemian, sustainable, and vintage. They often collaborate with businesses that align with their fashion ethics and lifestyle.
Fashion Influencers opinions, outfit choices, and aura influence consumer choices. People love to dress, walk, and talk like their favorite style icons. Fashion influencers use different products In their social media creations which present a front for the brand and their products. This is why Renowned National and international labels collaborate with India's top fashion Influencers to reach niche consumers.
Types Of Indian Fashion Influencers on Instagram
Fashion Vlogger
For style/fashion vloggers, words and graphics are the canvas they use to turn their imagination into reality. Indian fashion influencers that occupy this category cover several fashion and lifestyle concepts which result in clothing and style inspirations for their viewers, who visit their channels all the time. These influential personalities also talk about the latest changes and trends introduced in the industry.
Fashion Pundits
Fashion Pundits, it would have the complete understanding of the fashion landscape, are the eyes of the industry. They are constantly in sync with the trends, tracking consumer behavior in response to new ideas and retail sector movements and using the insights to predict the future. The opinion can have a dramatic impact on buyer sentiments and product introduction and pricing.
Fashion Educators
This category of Indian fashion influencers create tutorials, reviews, DIYs, Transitions, UGC, Try-On hauls, Takeovers and more to impart vital knowledge to their followers. They demystify complex concepts into simple language, with complementary statistics. Fashion Educators play a key role in grooming the next generation of Style aficionados. They also bring great advantage to new brands that want to explain their products unique selling propositions.
Niche Fashion Influencers
Niche fashion influencers have reserved their expertise to a specific category - this extends to a style, apparel type, brand, social media platform, content format or gender. This trait allows the digital creators to go in-depth into their respective fields, while expanding their vision by experimenting with different cultures, color and foreign styles.
Let’s now find the top 15 Indian fashion Influencers you should follow to stay ahead in the fashion industry in 2024.
Top Fashion Influencers in India To Follow In 2024
- Komal Pandey
- Kritika Khurana
- Masoom Minawala Mehta
- Rajvee Gandhi
- Anusmriti Sarkar
- Diipa Büller-Khosla
- Karron S Dhingra
- Isha Borah
- Aayushi Verma
- Doll Daundkar
- Meghna Kaur Kaushal
- Ginni Kapoor
- Aashna Hegde
- Dolly Singh
- Juhi Godambe Jain
- Jinal Joshi
- Nandita Swetha
- Radhika Seth
- Sunny Chopra
- Anirudh Sharma
Komal Pandey
Instagram: Komal Pandey
USP: Komal Pandey has touched every sector of the Indian fashion landscape through her actions. She worked with some of the best designers, celebrities and artists on profitable ventures.
About The Creator:
Komal Pandey is one of the most experienced fashion Instagrammers in India. She has one of the most visited fashion blogs that feature her quality insights on fashion trajectory. Komala's continued success in spreading fashion awareness has enabled her to look beyond the conventional lens to serve innovative solutions for her audience.
She makes sure her fashion tips, recommendations or advice are easily replicable or budget-friendly. Moreover, her way of explaining things for enriching fashion experiences is exceptional. This has garnered the fashionista the love and admiration of a massive following.
Kritika Khurana
Instagram: Kritika Khurana
USP: Kritika Khurana excels in Bohemian-style fashion. She helps our audience pick the best outfits and accessories at affordable prices. Kritika is fully integrated in the bustling fashion industry. She frequently introduces new trends which are adopted by other popular creators.
About The Creator:
Kritika Khurana is one of the most famous Fashion influencers to start her journey as a fashion Instagrammer. She had a successful fashion blog known as the boho girl which provided something unique each time. Kritika has been a visionary with her passion for fashion and making a difference with it due to which she came on Instagram and made use of the format in giving the best product or clothes recommendations, providing fashion motivation, and much more. Due to her dominance in the industry, she frequently collaborates with well-known brands like L'Oreal, Myntra, Knorr, Pure Sense, and many others.
Masoom Minawala Mehta
Instagram: Masoom Minawala Mehta
USP: Masoom Minawala Mehta’s Sajni from a fashion blogger to an entrepreneur and successful author is one of the history books. She has devised multiple ways to integrate fashion with sustainability. Masoom has inspired millions to adopt a conscious shopping attitude.
About The Creator:
Masoom Minawala is one of the best fashion Instagrammers in India owing to her contribution to the industry. She has been the CEO of the fashion portal, style fiesta and has had a popular blog since the age of 18 giving her great insights into fashion and a more knowledgeable outlook on it.
Masoom Minawala, known as The Face of Indian Fashion and a global icon of fashion, made history by walking down the runway as Vaishali S's showstopper during Milan Fashion Week (the first female Indian designer to showcase a collection at Paris haute couture week).
Masoom Minawala Mehta shares her experiences through her creative Instagram content which receives a global audience, giving her amazing credibility. This also attracts offers from the top brands that need a representative for their products and services.
Rajvee Gandhi
Instagram: Rajvee Gandhi
USP: Rajvee Gandhi keeps fashion simple. The popular influencer creates mesmerizing looks with minimalistic outfits and accessory use. Rajvee offers audiences new ways to express their inner fashionista.
About The Creator:
Rajvee is one of the top Fashion IG creators owing to her approach of helping her audience with real-time fashion insights. She uploads new posts on the most frequently asked topics. Moreover, she makes budget-friendly products look better than their expensive counterparts with her imaginative thinking.
This leaves an impact and makes the audience look out for her content whenever they need to know about fashion or the best outfits, perfumes, shoes, etc. to choose from. This has given her a loyal following and a huge engagement rate.
Anusmriti Sarkar
Instagram: Anusmriti Sarkar
USP: The beautiful Anusmriti Sarkar is a woman of multiple talents. People are greeted to a complete package of exceptional content around fitness, beauty, makeup, acting, and fashion - on her profile.
About The Creator:
Anusmiriti Sarkar is one of the most famous actresses and Indian fashion Instagrammers with us today. Aside from her interest in acting, she found her way into fashion and has learned the secrets of the industry. She shares this knowledge with her followers through creative storytelling. She provides you with fashion motivation, recommends top-notch quality products that will help you level up your style statement, and much more.
All of her most watched reels are the ones where she has given a glimpse of her photoshoots or remained authentic with the audience leading to a great connection with them.
Diipa Büller-Khosla
Instagram: Diipa Büller-Khosla
USP: Diipa Büller-Khosla plays a vital role in bridging the cultures, understanding and style gap between Indian and international fashion.
About The Creator:
Diipa Büller-Khosla is well-known for her enviable wardrobe, relatable fashion advice, and the best product suggestions that fall within a reasonable price range. Diipa has walked in the Cannes and Venice Film Festivals, appeared on the covers of seven foreign publications, and served as an ambassador for companies like Kérastase and Estée Lauder.
Magazines like Vogue, Forbes, ELLE, Grazia India, Condé Nast Traveller, The Telegraph, MITH, Chennai Chronicles, Elangance, Hindustan Times, FEMINA, Arcadia, etc. featured Diipa for her many contributions to the fashion industry. Fashion brands love her and fans can't get enough of her.
Diipa empowers women with her actions. She wore a 3D custom saree design by Stephanie Santos for an event organized by Vogue India. This was Diipa's attempt to bring modern and traditional together and tell Indian women to be bright, confident, and ready to overcome any challenges.
Karron S Dhingra
Instagram: Karron S Dhingra
USP: Karron S Dhingra is a men's styling and Grooming expert. He provides the perfect style guide for all age groups. The influencer has modeled for high-profile brands.
About The Creator:
Karron S Dhingra is the five-time running fashion influencer of the year in menswear and grooming from 2019 to 2024. He continues to achieve new successes every year because of his dedication and commitment to improving the styling and grooming niche in the country. Karron has represented India in different countries. The content creator, known as “The Formal Edit” in the social media landscape, creates tutorials around wardrobe organization, fitness transformations, hair styling, show guides etc.
Karron's inspiration comes from athletes, celebrities, and other social media personalities.From classy fits to casual wear - Karron S Dhingra, presents a complete guidebook - with outfits, shoes, watches, eyewear etc - that anyone can follow and achieve their dream looks. Magazines like Cosmo and Vogue regularly feature the influencer on their covers.
Isha Borah
Instagram: Isha Borah
USP: Never before has there been an influencer like Isha Borah who brings a wide selection of colors, outfits, cultures, styles and fashion in a single place. She perfectly integrated everything into her everyday lifestyle which connects with her vast following.
About The Creator:
You must look up Isha Borah if relatable, eco-friendly fashion is your thing. This girl is a sensation—a fashion content creator from Bangalore with features in ED Times, Daily Hunt, and IBT! By working in the corporate sector, she started pursuing her passion for fashion and by staying true to her audience and coming up with something different from others. Her consistent efforts to better herself, allowed Isha to make a name for herself in no time.
She can turn complex fashion concepts, simply by using relatable tone and simpler vocabulary to help her audience understand better.
Aayushi Verma
Instagram: Aayushi Verma
USP: Aayushi Verma's fashion and lifestyle content is proof that “basic” is never out of style. The fashionista can breathe life into even the simplest clothing options.
About The Creator:
Aayushi is one of the finest fashion influencers on Instagram today who keeps her feed colorful and full of positive vibes. Apart from her secrets of fashion or trendy advice for efficient use of clothes and accessories, she also provides the best fashion motivation through her professional shoots.
Her feed is filled with valuable content which has earned the digital creator the loyalty of millions - making her one of the top Indian fashion Instagrammers.
Doll Daundkar
Instagram: Doll Daundkar
USP: This beauty and fashion influencer explores new creative horizons that align with her imagination. She can take her audience into a dream-like scenario with simple strokes of her cosmetic genius.
About The Creator:
Doll Daundkar is a famous Indian fashion and beauty influencer, with unconventional creativity with makeup. Her transformations from scary Halloween to beautiful magician looks - indicates her peerless skills with different colors and products. Doll's followers visit her profile every day to catch-up on her latest makeup routines. The Indian influencer also recommends her must-have product essentials for different times of the year.
Doll Daundkar also engages in challenges, vlogs, a day in life, and pranks on her social media channels. Her long list of satisfied brand partners includes Maybelline, Tarte Cosmetics, Nyx Cosmetics, Charlotte Tilbury, Huda Beauty, TooFaced, Fenty Beauty, Rare Beauty, and The Derma Co India.
Meghna Kaur Kaushal
Instagram: Meghna Kaur Kaushal
USP: Meghna Kaur Kaushal brings the best of her fashion and travel lifestyle, by dressing to reflect the occasion - from partying and riding a boat to visiting historical monuments and spending time at the beach.
About The Creator:
Meghna is a fashion influencer in a true sense, aside from helping her audience with better decision-making in choosing their style and outfits, she regularly shares beauty motivation with the most elegant photoshoots which in turn creates a relatable aura around her feed.
The top brands have recognized her ability to effectively integrate brand messaging into her unique creative to deliver something unique for her audience. Meghna Kaur Kaushal is one of the immovable pillars of the Indian fashion community. She has built authority in the niche and her contributions are recognized by the top fashion magazines and media outlets.
Ginni Kapoor
Instagram: Ginni Kapoor
USP: Ginni Kapoor incorporates different tones in her fashionable content. The influencer can effectively utilize popular trends and music to reach different audience groups.
About The Creator:
Ginni is one of the most authoritative fashion influencers as she follows a different approach to fashion, she makes sure to keep things simple and still make an impact and her photoshoots for fashion motivation for her audience is a testament to that. Moreover, her tips or recommendations are also something that is budget friendly and not overpowering so that your fashion style can flourish with it as well.
One of the leading fashion influencers in India has also made sure to keep providing insights on some of the trending fashion topics with the help of the top designers with whom she works frequently for fashion shows or other collaborations.
Aashna Hegde
Instagram: Aashna Hegde
USP: Aashna Hegde exemplifies the idea of freedom and expression through her fashionable content. From outfit choices and makeup looks to expression and dialogues everything is on point on the fashion influencer profile.
About The Creator:
Aashna Hegde is one of those leading fashion influencers who continue to surpass their limitations to achieve even greater heights. She has the most in-budget product recommendations which she uses herself. The digital creator grows with every learning which is reflected in her Instagram reels and pictures. This makes content valuable to her community, which brings tons of engagement to her profile.
Aashna Hegde's contributions to the industry have been immense. She is frequently sought out by brands for collaboration. Moreover, she is interviewed by industry experts, for insights on the current market trends and future growth projections.
Dolly Singh
Instagram: Dolly Singh
USP: Dolly Singh is at the forefront of mixing pop culture references into her fashion and beauty content. The influencer has created multiple personas with unique personalities, which allows her to connect with her audience with compelling dialogues.
About The Creator:
Unlike the majority of fashion influencers out there, Dolly makes sure to reflect her true self and glorify her flaws as well. Aside from sharing valuable fashion tips and recommendations, she shows her comfort with her looks, which makes for bold fashion statements.
Such a different approach to fashion has made her gain a really loyal audience who supports her no matter what and relates to everything she shares. Her recommendations are always budget-friendly and unbiased which has helped so many of her followers, she gains great authority from this and word-of-mouth marketing from people who have benefitted with her fashion recommendations or tips.
Juhi Godambe Jain
Instagram: Juhi Godambe Jain
USP: Juhi Godambe Jain is a master at picking new styles and adding her own creative ingenuity before presenting innovative fashion to her large fanbase.
About The Creator:
The bold fashion creator and entrepreneur from Mumbai, is putting India on the fashion map. Juhi uses products from every brand category and price range in her Instagram content to give her audiences endless choices that fit their needs and budgets. Whether it is sangeeth, haldi, mehndi and wedding, or an extravagant appearance at New York Milan, and London fashion weeks - Juhi Godambe embodies her style perfectly.
Arabellaa is Juhi Godambe Jain’s clothing brand where she constantly introduces new seasonal, urban retro, pop, seasonal and other style outfits. She can meet her followers' expectations because she listens. Juhi initiatives like FAQ sessions, live interaction, and physical meet-ups allow for transparent feedback exchange. On the business collaboration front, the Indian influencer has worked with Palmolive, Grey Goose, Lakme, Burberry, Bvlgari and H&M.
Jinal Joshi
Instagram: Jinal Joshi
USP: Jinal Joshi is an actress who blurs the lines between her on-screen looks and reality, giving the audience more room to experiment with celebrity styles.
About The Creator:
Jinal Joshi is not just about fashion motivation, tips and suggestions. She goes a step ahead by giving attention to the minute details associated with accessorization to go with it, overall beauty and makeup. The Indian fashion influencers' finer details add so much to the overall style.
One of the best Indian fashion influencers on Instagram uses different content formats to teach her audience everything about fashion, beauty and lifestyle. Jinal Joshi is also open to audience feedback which she implements into her posts to develop emotional connections and credibility.
Nandita Swetha
Instagram: Nandita Swetha
USP: Nandita Swetha is a master at bringing creativity into old-traditional fashion. Looking through her content is like turning back time.
About The Creator:
Nandita is a popular actress and one of the most in-demand Indian fashion influencers on Instagram today. She has made her way to the top by bringing content on trendy topics that resonate with her audience. Moreover, she is consistent with her professional photoshoots giving the best fashion motivations with an orchestra of color and design and outfits that stand out.
Each and every person who has tried on her recommendations has benefited greatly with smart fashion decisions which they voice through social media testimonials. This in turn gives Nandita great credibility or authority in the niche.
Radhika Seth
Instagram: Radhika Seth
USP: Radhika Seth can Rock any outfit and fashion. She perfectly blends into her surroundings, with compatible outfits and makeup choices.
About The Creator:
Radhika developed a strong passion for acting and fashion at a young age and was constantly motivated to pursue a career as a fashion influencer. When she got her start, Ayushi made sure to get as much knowledge from practical experience as possible. Today she brings out one of the most valuable fashion content consisting of advice, tips, and recommendations from her years of experience.
As one of the leading fashion influencers in India, Ayushi has appeared in numerous commercials, including those for L'Oreal Paris with Sakshi Malik, the HP laptop commercial with the one and only Deepika Padukone, as well as commercials for other well-known companies like One Plus, Myntra, Sugarbear Hair, and Foreo. She additionally appeared in well-known fashion publications like Peacock and GQ India.
Sunny Chopra
Instagram: Sunny Chopra
USP: Sunny Chopra's fashion is something out of a movie set. The adventure lover takes his style inspirations from simple everyday moments that everyone can relate at least once in their lifetime.
About The Creator:
Sunny Chopra, a key figure in the fashion, lifestyle, and travel communities, is known for his minimalist designs and unfiltered opinions. He has been featured at fashion shows worldwide. People trust Sunny Chopra for providing the best fit for every occasion. The rising star of the fashion world can effectively bring different trends, styles, and colors together into a brazen display of awe-inspiring fashion. The Indian influencer particularly caters to the Gen Z demography. He brings different products closer to this consumer segment through his personal experiences, like the time he worked with Flipkart on to promote Spoyl’s Gen Z-oriented styles.
Anirudh Sharma
Instagram: Anirudh Sharma
USP: Anirudh Sharma is one of the rising faces in the Indian fashion community. While others experiment with multiple styles, Anirudh likes to keep his style simple and original which resonates with everyday audience lifestyle.
About The Creator:
Anirudh Sharma, one of India's best fashion influencers has a new story, with his expressions, outfit combinations, and poses - every time he graces his Instagram profile with a new picture of video. Anirudh is fearless in exploring higher fashionable horizons to discover untapped creativity. The style he envisioned for his latest Extended Play track - SADDEN
Anirudh is a trendsetter. The budding fashion content creator has taken his styles to different corners of the world. Anirudh Sharma is a source of inspiration for millions. Several brands approached Anirudh for collaboration. His face makes the covers of fashion magazines. The artist's active Instagram fan base regularly interacts with his content, taking his engagement rate to 8.89% at an average of 119.6K likes and 291 comments.
Conclusion
If you are looking for the best fashion influencers in India, your search ends here. The country has produced some of the best men and women who have reached the highest levels in the industry. Indian fashion influencers have the expertise to turn simple styles into extravagant fashion statements. They introduce new trends that millions across all ages, genders, ethnicities, cultures, countries, etc follow.
So who are your top picks for India’s best fashion influencers from our list?. If others are on your mind, who did not cut, our comment section is open. Please feel free to share your thoughts.