The United Arab Emirates is a cultural and technological marvel that is on every gourmand, tech fanatic, backpacker and history geek's mind. Internally too, social media has closed distances between people, creating a very progressive society that looks for enriching lifestyles.
YouTube, for instance, enjoys the highest popularity, with a 94.2% penetration rate (Source: Statista). The top YouTubers in UAE, create positive viewing experiences with visual storytelling, drawing people closer into highly interactive communities. This has set the influencer marketing stage, where brands leverage understanding between YouTubers and consumers for economic prosperity.
But, what makes these UAE YouTubers so special?
The biggest YouTubers in the Middle East produce videos on a sundry of topics. They are the pick of the bunch with careers marked by excellence. Their marketability and convincing prowess make them vital brand reinforcements in getting one over competitors.
This is certainly impressive, but not as impressive as what comes next.
The Middle Eastern nation also welcomes global trendsetters who enrich UAE’s existing YouTuber diaspora. For instance, Swede Alexandra Mary Hirschi, Iranian Mohamed Beiraghdary, and Indian Sonia Barton are vital anchors of cultural exchange. Their personality, layered with unparalleled expertise, contributes to their rising popularity amongst different demographics as the top YouTubers in Dubai. They work closely with regional content creators to carve an identity for their brand partners in a competitive world.
Top YouTubers are cornerstones of influencer marketing in Dubai, and as we end the introduction here, we will start by discussing the popular YouTuber categories in Dubai, followed by a complete breakdown of the top YouTubers in UAE.
After learning everything about these YouTubers, let’s now move to the list of top YouTubers in UAE compiled by a leading influencer marketing company in Dubai.
List of the Top YouTube Channels In the Middle East To Follow In 2025
Sonia Barton
Youtube: Sonia Barton
USP: Sonia Barton brings exposure to Indian recipes in UAE. She has a growing audience eager to improve their cooking techniques.
About The Creator:
Sonia Barton is an Indian-born Dubai-based YouTuber. She created her YouTube channel in 2010, where she posts authentic Desi recipes. The YouTuber follows simple steps to prepare delicious meals with easily available ingredients.
Sonia Barton's subscribers find sumptuous restaurant-style cooking, healthy diets, festive specials, seafood platters, summer treats, desserts and many more recipes on her channel. While Sonia prioritizes Indian cooking she also ventures into the international culinary domain with her by leveraging her tested cooking skills. People worldwide visit Sonia channels for her in-depth cooking explanation and analysis.
Huda Kattan
Youtube: Huda Kattan
USP: Makeup artist Huda Kattan, is also an entrepreneur. Her attention to detail, consumer-centric products and incentives set her apart from other beauty YouTubers in Dubai, UAE.
About The Creator:
Finance expert turned makeup artist Huda Kattan has had massive successes since starting her blog more than a decade ago. For Huda, makeup is about feeling confident. She launched Huda Beauty with the Goal of providing every product possible to meet her followers' needs. Makeup artists and skincare experts in different parts of the world use Huda Kattan’s products.
From simple DIY to full face makeup, Huda Kattan offers a wide range of YouTube content for her subscribers. She also shares her everyday skincare routines and Before/after transformations to transparency. Several top-notch makeup artists and designers have collaborated with Huda Kattan.
Alexandra Mary Hirschi
Youtube: Alexandra Mary Hirschi
USP: Alexandra Mary Hirschi is amongst the first automotive YouTubers in the world to reveal new automotive innovations to the world. Moto enthusiasts depend on her Moto vlogs to stay updated on the latest industry news.
About The Creator:
If you see a sports car zooming past Pebble Beach then you are probably looking at Alexandra Mary Hirschi testing her new ride. This popular motorhead from Dubai has a special relationship with automobiles. She frequently reviews concept cars, bikes, Yachts, Jet skis and other cool tech on her YouTube channel.
Alexandra Mary Hirschi tests her motor vehicles under the most extreme conditions. She takes her subscribers through the entire automobile assembly and restoration process. You will also see frequent garage tours, future car concept explanations, movie cars and celebrity car ride-alongs on Supercar Blondie's channel. The automotive brands featured here include BMW, Audi, Mercedes, Ferrari, Rolls-Royce and Lamborghini.
Mo Vlogs
Youtube: Mo Vlogs
USP: Mohamed Beiraghdary has created an Empire by doing what he loves. The Dubai-based YouTuber participates in different activities that entertain and inspire his followers.
About The Creator:
Dubai-born Iranian YouTuber Mohamed Beiraghdary aka Mo Vlogs is known for his extravagant lifestyle surrounded by celebrities, athletes, big houses, supercars and other top YouTubers in Dubai. He is involved in multiple activities. Mohammed travels, uploads music videos, produces funny skits, family vlogs and more. The YouTuber also participated in a boxing match. He trained under the kickboxing world champion, Andrew Tate before the main event.
From uploading videos on Supercars, Mohamed Beiraghdary has grown to produce videos on diverse topics. His videos generate millions of views within days. Mohamed follows a relatable Lifestyle that many pursue. This has earned him a global fanbase.
Narins Beauty
Youtube: Narins Beauty
USP: Narin Amar is known for her music. She has extended her influence into fashion and beauty.
About The Creator:
Narin Amar’s Narins Beauty is the best YouTube channel in Dubai to get relatable fashion, makeup and hairstyle advice. The popular Dubai-based vlogger communicates with her audience through challenges, pranks and live interactions.
Narin Amar wears multiple hats. She acquired a public spotlight for her luxurious Lifestyle. She has represented multiple fashion and beauty brands as their ambassador. Befitting her reputation as one of the best YouTubers in Dubai, Narin Amar stands out with her intelligence and style perception in the vast fashion ecosystem.
Lana Rose
Youtube: Lana Rose
USP: Lana Rose has acquired mastery over different aspects of entertainment. she engages her audience through music, dance, acting and comedy
About The Creator:
Parisa Beiraghdary also known as Lana Rose is the sister of Mohamed Beiraghdary and one of the best YouTubers in UAE in her own right. Lana has turned millions of eyes on herself with her luxurious lifestyle, makeup, fashion ideas and music. She has grown her fanbase on YouTube, Instagram, Facebook and Twitter. Like her brother, Lana Rose also collaborates with renowned content creators and celebrities. Her videos reach different corners of the world which has given Lana a tremendous YouTube engagement rate.
Noor Naims
Youtube: Noor Naims
USP: Noor’s familiarity with different industries makes the one of the few YouTubers in Dubai capable of blending complementary elements together for positive audience experiences.
About The Creator:
Noor Naims is an Iraqi content creator who calls the United Arab Emirates her home. She is amongst the most followed YouTubers in UAE. She has professional relationships with influencers across different countries. She has reigned supreme as one of the best Emirati YouTubers addressing diverse topics through her videos including comic reactions, skin care routines, beauty tips, makeup, day vlogs and shopping. Moreover, her melodious voice is perfectly captured in her music videos that generate millions in views.
Noor Naim's creativity transcends different genres giving the Dubai-based YouTuber the flexibility to experiment with different concepts. This results in new engaging videos every day for her massive subscriber base.
Joe Hattab
Youtube: Joe Hattab
USP: Joe Hattab finds art in everything. Captures every color and backdrop detail in his camera to produce movie-quality videos.
About The Creator:
Joe Hattab is a filmmaker who just needs his camera and a new destination to explore to create cinematic magic. Every day is a new adventure for the YouTuber. One day he is trying the exotic food in Greenland and next, he is visiting the crater city in Yemen. Joe has encountered Multiple landscapes, water bodies, history, people, culture and food on his travels. His videos are a virtual gateway into the most mesmerizing places on earth.
The Dubai-based YouTuber and documentary filmmaker has a growing community on YouTube, Instagram, Facebook, TikTok and Twitter. He is fascinated in creating short films that spark a range of emotions in his audience. The Emirati YouTuber has translated his work into multiple languages to reach more people. Brands like KIA, RED, Samsung, Sony, SanDisk, Visa, Etihad, Nikon and Turkish Airlines frequently work with Joe Hattab.
Lowi Sahi
Youtube: Lowi Sahi
USP: Lowi showcases a diverse range of fun content on his YouTube which makes it perfect for people who want to enjoy day-to-day lifestyle vlogs
About The Creator:
Originally from Iraq, Lowi Sahi has made a name for himself in the UAE industry. He is a famous YouTuber and filmmaker in Dubai, UAE. On his YouTube channel, Lowi Sahi creates a diverse range of content, including vlogs, travel experiences, and lifestyle videos. His engaging storytelling and high-quality production have resonated with audiences for entertainment as well as informative purposes.
About his content on YouTube, Lowi documents his travels to stunning destinations around the world, sharing breathtaking landscapes, unique cultures, and exciting activities with his family.
Azza Zarour
Youtube: Azza Zarour
USP: Azza is a versatile personality in the UAE with her talents on grounds like singing, music, acting, lifestyle and travel vlogs.
About The Creator:
Originally from Palestine, Azza Zarour has gained immense fame for her content reaction, singing, and acting career in Dubai, UAE. Azza showcases her musical talents by performing original songs and covers. Her music videos, such as Rouh Rouh and Ya Shams have gained colossal popularity. Additionally, she also shares insights into her personal life. For instance, she has documented experiences like her son's first day at nursery.
She often incorporates elements of Middle Eastern culture into her videos, reflecting her heritage and connecting with a broad audience in the region. She also shares clips from her life, vlogs and challenges. To add, it also consists of music, singing and playing the oriental oud, and traveling.
What Are The Types of YouTubers In Dubai, UAE?
Fashion YouTubers
Fashion YouTubers are known for their personal style, outfit choices, clothing tutorials, lookbooks, and hauls. They interact with active YouTube communities in the UAE with their fashion understanding.
Travel YouTubers
Travel YouTubers are individuals who impart valuable knowledge about places to explore. They document their journeys to inspire and entertain audiences with stunning visuals, unique experiences, and insightful travel tips.
Automobiles YouTubers
Automobile YouTubers are individuals who deal with everything related to motor vehicles, from new car updates and testing to vehicular mechanism explanations, car restoration, industry updates, and repair tips.
Food YouTubers
Food YouTubers are individuals who create videos on everything related to food, from finding ingredient alternatives and teaching the right cooking techniques to preparing delicious recipes, plating, and more. Some food YouTubers also hop from restaurants and street food vendors to review and recommend the best one in town.
Lifestyle YouTubers
Lifestyle YouTubers are people who showcase their daily routines, home makeovers, shopping hauls, and basically, personal journeys. They also provide a glimpse into life in Dubai, often incorporating its luxurious vibe.
Beauty YouTubers
Beauty YouTubers in the UAE create content on all things related to beauty and skincare. They create make-up tutorials, product reviews, and style guides based on current beauty trends and viral products.
Conclusion
We sourced data from multiple sources for this list of the top YouTubers in Dubai.
Here we have the most subscribed YouTube channel in Dubai, helmed by popular content creators. They occupy different industries and can compel changes in consumer behavior with their opinions. Businesses want them on their side for expansion into specific audience groups.