A travel marketing strategy without influencer marketing in this generation is as unconvincing as traveling without Google Maps.
Well, yes. The exaggeration is right!
It is no secret that influencer marketing has changed how we consume such advertising and discover travel experiences.
Today’s travelers seek firsthand insights and recommendations from Travel influencers like Bruised Passports, Brinda Sharma, and Anunay Sood rather than conventional marketing forms as these creators connect with their audience by sharing their genuine stories and relatable experiences. Hence, It is imperative to include influencer campaigns in your travel marketing strategy.
Not to mention, a survey revealed that 70% of travel brands are adopting the booming strategy of influencer marketing for travel brands. (IMH) And to top it all off, 86% of respondents in India consider social media influencers a valuable source of travel information. (Statista)
This makes it pretty evident that the influence of influencer marketing in the Indian travel industry is growing at a great rate and showing no signs of slowing down. With that, let’s get into the core of our blog and understand the numerous benefits of influencer marketing for travel companies.
Benefits of Travel Influencer Marketing
1. Diversify your Audience
Influencer marketing for travel brands opens doors to a whole new segment of your prospectus. Influencers hold followers from different backgrounds, ethnicities, interests, and demographics, which can only state that your campaign is capable of reaching any type of traveler, from adventure seekers and luxury travelers to backpackers planning a trip or families planning their next vacation.
This brings your brand's reach wider and makes sure you are speaking directly to the people best positioned to engage with what your brand has to offer. Travel brand influencer marketing strategy is hands down one of the smartest ways to expand your customer base without starting from scratch.
2. Inspire Wanderlust Among Viewers
There's no denying that these travel influencers can make any place look desirable, making it seem like somewhere one would want to be only with their mind-blowing pictures, firsthand experience, and one-of-a-kind storytelling. They present every glorious detail of places, be it a property, a destination, or even an adventure experience.
Influencer travel campaigns make viewers feel the excitement and desire to experience it for themselves. Ultimately, they can increase the desirability and attractiveness of a place/destination/service, which compels followers to book for the same experiences.
3. Increased Brand Awareness and Builds Trust
This word-of-mouth travel influencer marketing strategy helps your brand gain visibility and build trust at the same time. Travel influencers have followers who rely on their honest recommendations. Hence, when these influencers promote your brand, it makes your brand feel relatable and credible.
When an influencer shares their favorable experiences with your product or service, it builds confidence among their followers. It even encourages them to choose your brand for their next trip.
4. Adds a Human Touch to Your Corporate Travel Brand
It is no secret that corporate travel brands can sometimes feel a bit formal and distant. Hence, when they work with an influencer to execute impeccable travel influencer marketing ideas, these influencers add the element of fun, adventure, experience, etc, to add a human touch to it.
This also gives the brand a personality, and these influencers bring a more personal and relatable touch to your brand. Thus, influencer marketing for travel companies helps build stronger emotional connections with potential customers.
One of the best Travel Influencer Marketing Campaigns
Ankita Kumar X Niva Bupa
Ankita Kumar, one of the most famous travel influencers in India, and Niva Bupa, a leading travel insurance company, collaborated to execute a commendable campaign.
Objective:
The main objective is to promote Niva Bupa’s travel insurance as an essential companion for stress-free international travel by pinpointing its comprehensive coverage and affordability.
Strategy:
The entire campaign revolved around practical situations, demonstrating how the Niva Bupa travel insurance provides customers with peace of mind during international travel by solving travel problems like lost passports, baggage, missed flights, and medical emergencies.
Influencer:
Anikta Kumar was chosen for this campaign due to her ability to emotionally connect with her audience through real storytelling and extensive travel experience. She integrated personal anecdotes and engaging content to pinpoint how Niva Bupa's travel insurance makes her travel experience way better.
Result:
The campaign reached almost 400k views and nearly 25k engagements. The campaign successfully demonstrated the practical benefits of Niva Bupa’s travel insurance in real-life travel situations and created awareness among the audience about the necessity of having reliable travel insurance.
This is a classic case that vindicates how influencer marketing in the tourism industry works and why you'd want to include campaigns in your strategy for travel marketing.
Want to execute a successful travel influencer marketing campaign? Connect with Grynow, the best influencer marketing agency, which has executed some top notch travel influencer marketing campaigns globally.
Wrapping Up
As we come toward the end of our blog, it is clear that influencer marketing has become a lucrative strategy for any travel marketing campaign. Hence, it is high time that marketers realize the potential this strategy holds and implement it to gain invaluable results.